International asset management firm Mercer has leveraged its official LinkedIn page for its latest campaign.
‘Help Where it Counts Most’
In 2021, Mercer planned to meet new clients as well as grow its digital footprint in Asia. As a result, they launched a digital marketing campaign targeting HR professionals in the region.
For their latest campaign, they decided to whip up short and engaging videos as a teaser for Mercer’s Playbook for HR Professionals. The yearend white paper contains insights and forecasts that would be vital for human resource departments, particularly in guiding their workforce into entering the ‘new normal’ in the workplace. And what better channel to get in touch with HR officials in Asia but LinkedIn.
Mercer chose LinkedIn’s Video Ads in running their 2020 year-ender campaign. Interested audiences would be redirected to a dedicated landing page on their official website. The page provides more information about the wealth management company’s Playbook for HR professionals.
LinkedIn Ads: Why They Can Help My Brand?
LinkedIn has proven beneficial not only for professionals seeking to give their career a boost. But also, for brands planning to strengthen and improve their b2b marketing strategies.
LinkedIn is home to over 850 million professionals around the world. But what makes the online social platform unique from the rest is its ability to connect you with earth shakes and other key decision makers.
Fortunately for businesses, LinkedIn has multiple advertising and marketing solutions to choose from. From video ads to sponsored messaging, they can help you build brand awareness, reach to more audiences, and even generate leads.
Did you know that according to marketers, LinkedIn stand out among other social media platforms as it has the highest lead generation rate. Experts from Hootsuite found out that LinkedIn topped other social networking sites in terms of generating leads. It boasts a lead generate rate of 2.74%.
Explore more about the world of LinkedIn marketing with these handy guides and case studies from Digital 38.
- BricSys Widens Reach in Asia with LinkedIn Page
- B2B: Beginner’s Guide to LinkedIn Marketing
- LinkedIn: Veolia’s Key in B2B Social Media Marketing Success
Partner with Digital 39 for Your Next LinkedIn Campaign
You can also seek the assistance from our team of marketing specialists if you want to learn how to get started on your next LinkedIn campaign. We have local teams in Singapore, Malaysia Thailand, Vietnam and South Korea, China, and Taiwan who can provide you solutions fit for your business’ goals.
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