Southeast Asian hotel chain Cititel Hotel Management has reached a new milestone in its social media marketing journey as its Weibo account finally gets verified.  

In its quest to invite more guests to come and visit Malaysia, particularly their properties in Penang Island, the four-star hotel chain brand embarked on a journey to explore China’s expansive social media scene.  

They have chosen to explore China’s social media and digital marketing landscape as part of their plans to tap into travelers from China as well as Chinese-speaking tourists from different parts of the world.  

In turn, they decided to go live on Weibo, a popular Chinese social media platform. And to level up their marketing game, they also decided to get verified. Having a verified Weibo account allows Cititel not only to promote their brand to a larger audience. But also, to boost brand awareness and reach more audiences.  

So, as a solution, the hospitality brand got on board on Weibo, a popular Chinese social media platform. And to take their marketing efforts several notches higher, they decided to acquire the blue V badge.  

A verified Weibo account allows brands to run ads. In Cititel’s case, they published ads targeting high-spending Chinese travelers and Chinese-speaking travelers using the microblogging platform frequently. Having the blue V badge also enabled Cititel Penang to implement content marketing strategies as well as engage with followers, and potential clients. 

About the Cititel Hotel Management  

Cititel Hotel Management (CHM) is a subsidiary and the hospitality chain arm of Malaysian conglomerate IGB Berhad.  

Why Your Weibo Needs Verification?  

Venturing into the world of China digital marketing can be a good start for your brand’s growth. But learning the ropes as well as leveraging every marketing feature available is essential if you want to see your business expand.  

If you want to find out more about China digital marketing and the landscape of Chinese social media, read our previous articles. Just click the links below. 

• Case Study: How WeChat, Weibo Can Help You Attract Chinese Travelers to Visit Singapore? 
• Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia
• China Digital Marketing: BricsCAD Launches Campaign on Top Chinese Social Media Apps

Get Started on Your Marketing Plans with Digital 38 

If you need further help on how to get started on Weibo marketing and verification, then we’re here for you. Digital 38 is a digital media agency with over 15 years in experience in digital marketing, social media marketing, and China digital marketing. We have local teams in Singapore, Malaysia, Vietnam, Thailand, Taiwan, China, and South Korea.  

Contact us today to know more.