Search Marketing

An Essential Guide on Paid Search Ads for Your Ecommerce

An Essential Guide on Paid Search Ads for Your Ecommerce | Digital 38

There are dozens, if not thousands, of solutions available that will help your Ecommerce succeed to greater heights, and paid search ads are one of them.  

What are Paid Search Ads?  

Paid search ads are ads that appear on the topmost portion of the search engine results page (SERP). They function similarly with SEO tactics whose objective is to rank your website on the front page of every SERP.  

To distinguish SEO from paid search ads, the latter usually come in website links with the word box ‘Ad’ right beside it. These ads are triggered when user inputs the keyword that advertisers use to link them to their target audience. 

Paid search ads are often called Search Engine Marketing (SEM) or pay-per-click (PPC) ads. Businesses that engage in this type of marketing strategy will only have to pay every time a user clicks the advertised links or photos. 

Why I Need it For My Ecommerce Business?  

In Ecommerce, it’s not enough to open a virtual shop or your official website where customers can buy products from you directly.  

You need to attract internet users to visit your site in order to drive traffic which can be translated into sales. And one of the most effective ways in doing it is to launch paid search ads campaign.  

Through PPC strategies, your online store can improve its visibility on SERPs which in turn can help you increase traffic, clicks and conversions without breaking the bank.  

Paid search ads are among the most cost-efficient Ecommerce marketing solutions out there. Most search engines like Google provide you with the ability to control how much you can spend on each campaign.  

Aside from simply putting links to your websites on the sweetest spot on every SERP, did you know you can also launch PPC ad campaigns featuring photos of your products?  

Yes, with Google Search Network, you have the option to showcase images of your items for sale. Called Google Shopping Ads, this type of paid search ad often comes up when users type a product’s brand or type.  

If you want to know more about Google Shopping Ads, you can click the articles below. But if you need expert help in getting started with it, then let us assist you.  

Paid Search Solutions for Your Ecommerce 

Ecommerce owners and marketers alike should always remember that when it comes to online shopping, buyers always turn to search bars. Launch your paid search campaign for your Ecommerce today with the help of Google-certified partners like Digital 38.  

Schedule an appointment with us today to learn more.

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