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Clarios Expands Presence in Southeast Asia

Clarios Expands Presence in Southeast Asia | Digital 38

American automotive company Clarios is expanding its digital footprint in Southeast Asia, and has chosen search and display ads to help them connect with the relevant audience and boost brand awareness. 

Clarios is on a mission to introduce its Varta brand of car batteries to consumers in Southeast Asia. In particular, consumers from Singapore and Vietnam. Doing so, the US-based firm launched search and display ads to spread the word online, and drive sales. 

Ads featuring Varta were published on selected search and display network platforms. Interested audiences and internet users will then be redirected to a dedicated landing page that contains more information about the Varta brand.  

But more than this, search and display ads enabled Clarios to narrow down their audience, and ensure that their message and content reaches the right people.  

Search and display ads’ flexibility and customisation also allowed Clarios to do some retargeting to further optimise results. Retargeting has become an essential strategy for brands and marketers alike, especially when it comes to entering new, large and diverse markets.  

Launch Your Search, Display Ad Campaigns Now 

Southeast Asia is a market teeming with tons and tons of opportunities. As long as you have the right strategies, and go in the right direction, your brand can achieve more. And definitely, do more.  

If you want to learn more about the digital marketing landscape in the ASEAN Economic Community (AEC), take a look at our previous articles. 

You can also consult professionals from Digital 38 who can support your brand’s marketing and growth plans. We have teams in Singapore, Malaysia, Thailand, and Vietnam, ready to assist you in your brand’s next journey.

Contact us today. 

#Digital38 #digitalagency #digitalmarketing #contentmarketing #contentmarketingsingapore #asiamarketingsimplified 

Digital Marketing GuidesSearch Marketing

Google Business Profile: Introduction to Kickstarting Your Hospital’s Online Presence

Google Business Profile: Kickstarting Your Hospital’s Online Presence

With a simple Google Business Profile, your hospital can reach out to more patients in your community, and establish a credible and reliable reputation. 

What is Google Business Profile? 

As the world’s most popular and largest search engine platform, Google serves as the first stop for users and consumers exploring the internet. Need more information about the destination you’re visiting? Google it. Want to learn more about your area’s history? Google has the answers. Even when looking for the nearest clinics and hospitals, Google really comes in handy.  

With this, it’s almost imperative for brands to set up their presence on the search engine’s results page. Fortunately, there’s Google Business Profile.  

Google Business Profile is one aspect of the Google Merchant Center. Free and customisable, it allows you to take control of your branding message and image every time a user finds you on the search engine results page (SERP). With a verified Google Business Profile, you can also provide relevant audiences with basic information about your business, a helpful strategy especially for hospitals and healthcare providers.  

How it Can Help My Hospital? 

It’s hard to ignore the growing number of people and patients seeking health-related information and services online. The internet has virtually made everything more convenient, accessible, and easier. If you’re a hospital looking to tap potential patients through the web, having a Google Business Profile can be your most beneficial decision. 

Improve Your Hospital’s Online Visibility for Free

Registering your hospital on Google Business Profile is absolutely free. On top of that, it drives your hospital’s website and other important information like your address, operating hours, contact details, and even reviews, to the topmost portion of the SERP, ultimately gaining more visibility.  

Connect with High-Intent Audiences

Business owners should always remember that people rely on Google to look form information quickly and efficiently. In particular, information about local or nearby businesses including hospitals. According to Google, websites of healthcare service providers optimised for local searches have a competitive advantage considering that local, health-related searches have doubled since 2015.  

Build Credibility Online

Credibility is a vital aspect in any healthcare-oriented business. Reviews and ratings from your recent clients and patients can take your hospital further. With a Google Business Profile, you can showcase their feedbacks to the users who may discover you. Moreover, reliable information relating to your business displayed on the internet can help people locate you, and even earn their trust.  

Kickstart Your Google Business Profile with Digital 38 

There’s so much in store for brands that want to leverage Google. If you want to know more about helpful Google tools for your marketing goals, read our previous articles by clicking the links below.  

Alternatively, you can consult our team of digital marketing specialists whose vast experience has helped over 100 brands in the ASEAN Economic Community (AEC) kickstart their growth.  

Schedule an appointment with us.

#Digital38 #EcomAgency #Ecommerce #DigitalMarketing #GoogleBusinessProfile #digitalagency #googlemarketing #asiamarketingsimplified 

Search Marketing

SEO: Guide to Choosing Keywords for Your Ecommerce

SEO: Guide to Choosing Keywords for Your Ecommerce | Digital 38

In SEO , if you’re planning to come up with keywords for your online business, you should know that choosing the right ones is the most crucial part to support the growth of your Ecommerce.  

SEO for Ecommerce 

Driving traffic and conversions to your online shop is a must in the field of Ecommerce. Fortunately, maintaining quality traffic for your store can be done for free – thanks to SEO.  

SEO, also known as organic search, lets your website – or in this, online store – appear on the front page of the internet. When done efficiently and properly, SEO enables you to gain more visibility before the millions of users visiting search engine platforms like Google on a regular basis.  

You can do this by optimising your product page, making sure product details and descriptions are unique. Increasing your online store’s ranking on Google’s Search Engine Results Page (SERP) can also be made possible by placing reliable backlinks from authoritative websites.  

But navigating the world of Ecommerce SEO can be tricky. Worse, it may only result in wasted time, efforts and resources – and we don’t want that. In order to avoid these consequences, you don’t need to come up with a sophisticated plan. Most of the time, the answers lie in the keywords themselves.  

Read on as we discuss with you some of the most important things you need to consider when selecting the keywords that will connect your online store to potential buyers.  

Things to Consider When Choosing Keywords 

Competition

One of the criteria commonly found when bidding for keywords is Competition. In the operation sense, this refers to how many bidders are vying for the same keywords or set of keywords. They can be high, medium or low. This category alone gives you a glimpse of how tight the competition can be on the SERPs.  

In most SEO tools like Google Keyword Planner, the lower your competition, the more chances you can get of getting ranked higher.  

In addition, simply hitting the search bar with the keywords you have in mind can also provide another perspective on your competitors. You can learn who’s ranking or not on the SERPs in just one click. 

Volume

Another factor in considering keywords for your SEO plans is the volume. Volume refers to the frequency of the sets of words or phrases being inputted on the search engine. Most brands go to keywords with higher search volumes as they tend to result in more traffic for your website.  

Relevance

Your keywords may have higher search volumes and low in competition. That’s good. But you must not forget to choose the relevant keywords that will connect you to the right markets. If you’re a beauty brand that wants to promote its latest sunscreen products, you certainly don’t want to bid on keywords such as ‘laptop’ and ‘mobile phones’ just because they enjoy high search volumes. When you want to get ranked higher on SERPs, you always have to consider which keywords your target market usually type on the search bars.  

Doing SEO the Right Way  

When it comes to SEO, selecting the appropriate keywords is essential as it helps your Ecommerce store increase visibility on the internet. Doing so would definitely result in more traffic and sales not only in the short term but in the long run as well. 

Here are more tips and articles about doing SEO for Ecommerce. 

Alternatively, you can consult our team of SEO specialists whose solid understanding can guide you in doing it the right way.  

Schedule an appointment with Digital 38 today.

#Digital38 #Ecommerce #EcomAgency #weiboads #weibocampaign #weibo #chinadigitalmarketing #asiamarketingsimplified 

Digital Marketing GuidesSearch Marketing

5 Reasons Why Your Ecommerce Needs PPC

5 Reasons Why Your Ecommerce Needs PPC | Digital 38

What are PPC ads, and why do I need them for my Ecommerce business? In this article, we will help you answer these questions, and how you can get started in doing Ecommerce advertising the right way.  

What is Ecommerce Advertising?  

So, you have opened your first online store, and you’re now ready to jumpstart your Ecommerce business’ growth. Congratulations! But that is just the first step for your online business. In order to aid its growth, you need buyers to visit and hit the checkout button. You need Ecommerce advertising. 

Ecommerce advertising refers to the strategies that will help promote your online store and products, both online and offline. Google Shopping Ads is an example of digital Ecommerce ads. There are tons of Ecommerce advertisements you can think of, and one of them is pay-per-click ads.  

Why PPC? 

Pay-per-click ads are simply referred to as PPC ads. It is one of the most popular Ecommerce advertising methods out there. They have the ability to increase your brand’s exposure on the internet by placing the link to your online store or website on the topmost portion of the Search Engine Results Page (SERP).  

And if you want to know why business owners rely on PPC, read on as we enumerate the answers.  

1. Targets Ready-to-Buy Customers

Launching PPC ads for your Ecommerce enables you to narrow down your target audience. Remember, there are millions of consumers using the internet on a regular basis. So, you need to lock in on the right markets to ensure the effectiveness of your ads. PPC ads are usually triggered when an internet user types in the exact keywords. And more often than not, these users happened to be ready-to-buy customers. In most cases, they hit the search bar with the product name or brand name they were looking for, and with the intention to purchase them.

2. Simple Yet Effective

Another reason why a lot of online business owners love PPC ads is that they’re actually pretty simple to use. Search engines like Google and Bing offer online advertising options, including PPC ads. All you need to do is register your business on their platforms, and go to their business solutions section.  

When you want to launch your PPC ads campaign, you will be asked to bid for the top keywords that will help buyers discover you. The next thing you need to do is set a timeline, provide some copies and then voila!  

3. Cost-Effective

Pay-per-click ads are named so because you’ll be billed every time a user clicks on the link being advertised on the SERPs, making it a cost-effective solution to drive traffic, clicks and sales for your online business.  

4. Measurable

Like most digital advertising methods, PPC ads are quantifiable. Once your campaign is up, and it’s time for evaluation, you can expect to get its insights and results to determine your ad’s performance. In turn, this will help you make better and more informed decisions in the future.  

5. You Need It for Your Ecommerce to Grow

If you want your Ecommerce business to grow, you definitely need to advertise your shop and products to attract buyers. And this is why you need to consider PPC ads as part of your solutions.  

Launch Ecommerce Ads with Digital 38 

Ecommerce advertising is an essential aspect when it comes to running an online business. If you want to know more about it, and how they work, you can read our previous articles by clicking the links below.  

Or you can also consult our team of Ecommerce specialists who can provide you with end-to-end solutions.  

Contact us today.

#Digital38 #Ecommerce #EcomAgency #ecommerceads #ppc #ppcads #seomarketing #asiamarketingsimplified 

Digital Marketing GuidesSearch Marketing

Medical SEO: What Is It & Why Do You Need It?

Medical SEO: What Is It & Why Do You Need It? | Digital 38

Did you know there’s such a thing as medical SEO? You heard it right. In this article, get to learn more about it and the opportunities it can provide to aid your growth.  

SEO 

Before we dive into medical SEO, let us first discuss the basics of SEO. Also known as organic search, SEO – short for Search Engine Optimisation (SEO) – is a type of search marketing strategy that aims to increase your website’s exposure. SEO tactics help you rank higher on search engine results pages (SERP) of search engine platforms such as Google, Yahoo! and Bing.  

Doing SEO can be achieved in various means. You can write unique content, ensure all photos and other rich-media formats have alt texts, optimise your pages’ meta titles and descriptions, to name a few. And you don’t have to spend a single centavo to have them!  

Medical SEO or Healthcare SEO  

SEO strategies can be applied to a wide range of industries and specialties, from fashion to healthcare. Tactics meant to improve your clinic or hospital’s visibility in the online community, and acquire more patients are often referred to as medical SEO or healthcare SEO, and these two terms are used interchangeably. 

Why My Clinic/Hospital Needs SEO?  

When it comes to healthcare, the primary goal of SEO is to make sure your services, clinics, diagnostic centers and even hospitals can be found easily by patients who access the internet.  

Especially nowadays where everyone is connected virtually anywhere at any time, it’s hard to ignore the fact that more and more people are searching for health-related information and services on the internet.  

Not only SEO can improve your patient acquisition and retention plans, but can also help your institution establish credibility, an essential factor when it comes to brand awareness for members of the healthcare sector.  

And last but not least, organic search is one of the most financially sustainable marketing strategies out there. No wonder thousands of brands, no matter what sector they belong to, rely on them for their growth.

Learn SEO the Right Way 

If you want to know more about the potential of search marketing for your medical practice of for your brand, you can read our previous articles by clicking their links below. 

Or you can consult our team of SEO specialists whose solid understanding in the field of digital marketing can guide you in doing SEO the right way. 

Contact us today.

#Digital38 #Ecommerce #EcomAgency #SEO #medicalseo #seoforhospitals #SEOmarketing #searchmarketing #asiamarketingsimplied  

Search Marketing

An Essential Guide on Paid Search Ads for Your Ecommerce

An Essential Guide on Paid Search Ads for Your Ecommerce | Digital 38

There are dozens, if not thousands, of solutions available that will help your Ecommerce succeed to greater heights, and paid search ads are one of them.  

What are Paid Search Ads?  

Paid search ads are ads that appear on the topmost portion of the search engine results page (SERP). They function similarly with SEO tactics whose objective is to rank your website on the front page of every SERP.  

To distinguish SEO from paid search ads, the latter usually come in website links with the word box ‘Ad’ right beside it. These ads are triggered when user inputs the keyword that advertisers use to link them to their target audience. 

Paid search ads are often called Search Engine Marketing (SEM) or pay-per-click (PPC) ads. Businesses that engage in this type of marketing strategy will only have to pay every time a user clicks the advertised links or photos. 

Why I Need it For My Ecommerce Business?  

In Ecommerce, it’s not enough to open a virtual shop or your official website where customers can buy products from you directly.  

You need to attract internet users to visit your site in order to drive traffic which can be translated into sales. And one of the most effective ways in doing it is to launch paid search ads campaign.  

Through PPC strategies, your online store can improve its visibility on SERPs which in turn can help you increase traffic, clicks and conversions without breaking the bank.  

Paid search ads are among the most cost-efficient Ecommerce marketing solutions out there. Most search engines like Google provide you with the ability to control how much you can spend on each campaign.  

Aside from simply putting links to your websites on the sweetest spot on every SERP, did you know you can also launch PPC ad campaigns featuring photos of your products?  

Yes, with Google Search Network, you have the option to showcase images of your items for sale. Called Google Shopping Ads, this type of paid search ad often comes up when users type a product’s brand or type.  

If you want to know more about Google Shopping Ads, you can click the articles below. But if you need expert help in getting started with it, then let us assist you.  

Paid Search Solutions for Your Ecommerce 

Ecommerce owners and marketers alike should always remember that when it comes to online shopping, buyers always turn to search bars. Launch your paid search campaign for your Ecommerce today with the help of Google-certified partners like Digital 38.  

Schedule an appointment with us today to learn more.

#Digital38 #Ecommerce #EcomAgency #paidsearchads #EcommerceMarketing #payperclick #searchenginemarketing #asiamarketingsimplified  

Search Marketing

Why SEO is Important for Healthcare Providers?

Why SEO is Important for Healthcare Providers, Like Hospitals? | Digital 38

Widespread use of the internet led to more and more people relying on the web for health-related information, and if you want to know more on how to tap this opportunity, read on to learn how SEO can help healthcare providers such as hospitals attract more patients.  

What is SEO’s Role in the Medical Industry?  

Even in the healthcare and medical industries, digital marketing has become an essential aspect to reach out to future patients, and establishing your brand’s authority in this highly competitive field.  

You can execute tons of digital marketing strategies, such as video ads or curating your social media feeds, to help your hospital or clinic soar to new heights. But nothing can top off SEO’s effectiveness. 

For medical practitioners and key-decision makers in healthcare institutions, SEO can be the key to boost internet visibility and generate high-quality leads.  

SEO is not only about bumping up your hospital or diagnostic center’s website to the top of the Search Engine Results Page (SERP). It’s also about driving quality traffic, sustainably in the long run. In turn, you can expect more patients to visit your website and acquire relevant information about your healthcare services.  

Without SEO, you’d be missing out on the opportunity of tapping new patients using the internet on a daily basis. In fact, patients nowadays use online services and platforms twice as much as referrals when searching health-related information, including healthcare services.  

Key Benefits 

If you want to find out what’s in store for you, below are some of the key benefits you can get when using SEO tactics for your organization.  

Better Patient Acquisition and Retention

When done efficiently, SEO strategies can generate high-quality leads. One of the logics behind this is that SEO allows you to narrow down your target audience. This is ideal for healthcare institutions with highly specialized services.  

For example, if you are the proprietor of a diagnostic center, patients in your area looking for diagnostic centers, or other related services, can find your website on search engine platforms like Google, Yahoo or Bing!

Powerful Brand Awareness Efforts

SEO can also provide you with the much-needed boost to widen your brand awareness. At the start, your SEO tactics may still not bear fruit. However, if your site is enjoying consistent exposure on the top portions of the SERPs, it can improve your visibility online.  

Budget Friendly

You cannot deny that sometimes marketing plans can be really expensive. And it is one of the reasons why owners and managers of healthcare service providers hesitate investing in one. For the financially conscious ones, SEO can be a great alternative to traditional and more well-known marketing strategies like paid TV ads.  

In most cases, you only need to shell out funds during the first stages of your SEO campaign. Once you have highly optimised your site – from the landing page down to your contact form – you may no longer have to spend another dime to attract new patients and keep the loyalty of your existing patient base. 

Start Doing SEO for Your Website Today 

As long as it’s done right, SEO can be beneficial for players in the healthcare industry, such as hospitals. If you want to know about other digital marketing strategies, click the articles below.  

Or you can schedule an appointment with SEO specialists from Digital 38. Our team’s solid understanding on search marketing has supported dozens of brands in the ASEAN Economic Community (AEC) in achieving their business goals. 

Contact us today.  

#Digital38 #DigitalAgency #SEO #SEOmarketing #searchmarketing #SEOagency #asiamarketingsimplified