Search Marketing

SEO: Guide to Choosing Keywords for Your Ecommerce

SEO: Guide to Choosing Keywords for Your Ecommerce | Digital 38

In SEO , if you’re planning to come up with keywords for your online business, you should know that choosing the right ones is the most crucial part to support the growth of your Ecommerce.  

SEO for Ecommerce 

Driving traffic and conversions to your online shop is a must in the field of Ecommerce. Fortunately, maintaining quality traffic for your store can be done for free – thanks to SEO.  

SEO, also known as organic search, lets your website – or in this, online store – appear on the front page of the internet. When done efficiently and properly, SEO enables you to gain more visibility before the millions of users visiting search engine platforms like Google on a regular basis.  

You can do this by optimising your product page, making sure product details and descriptions are unique. Increasing your online store’s ranking on Google’s Search Engine Results Page (SERP) can also be made possible by placing reliable backlinks from authoritative websites.  

But navigating the world of Ecommerce SEO can be tricky. Worse, it may only result in wasted time, efforts and resources – and we don’t want that. In order to avoid these consequences, you don’t need to come up with a sophisticated plan. Most of the time, the answers lie in the keywords themselves.  

Read on as we discuss with you some of the most important things you need to consider when selecting the keywords that will connect your online store to potential buyers.  

Things to Consider When Choosing Keywords 


One of the criteria commonly found when bidding for keywords is Competition. In the operation sense, this refers to how many bidders are vying for the same keywords or set of keywords. They can be high, medium or low. This category alone gives you a glimpse of how tight the competition can be on the SERPs.  

In most SEO tools like Google Keyword Planner, the lower your competition, the more chances you can get of getting ranked higher.  

In addition, simply hitting the search bar with the keywords you have in mind can also provide another perspective on your competitors. You can learn who’s ranking or not on the SERPs in just one click. 


Another factor in considering keywords for your SEO plans is the volume. Volume refers to the frequency of the sets of words or phrases being inputted on the search engine. Most brands go to keywords with higher search volumes as they tend to result in more traffic for your website.  


Your keywords may have higher search volumes and low in competition. That’s good. But you must not forget to choose the relevant keywords that will connect you to the right markets. If you’re a beauty brand that wants to promote its latest sunscreen products, you certainly don’t want to bid on keywords such as ‘laptop’ and ‘mobile phones’ just because they enjoy high search volumes. When you want to get ranked higher on SERPs, you always have to consider which keywords your target market usually type on the search bars.  

Doing SEO the Right Way  

When it comes to SEO, selecting the appropriate keywords is essential as it helps your Ecommerce store increase visibility on the internet. Doing so would definitely result in more traffic and sales not only in the short term but in the long run as well. 

Here are more tips and articles about doing SEO for Ecommerce. 

Alternatively, you can consult our team of SEO specialists whose solid understanding can guide you in doing it the right way.  

Schedule an appointment with Digital 38 today.

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