Getting traffic, clicks and conversions is essential for every online business, and in this article, we will tell you how you can achieve this by applying search marketing for your Ecommerce venture.
What is Search Marketing?
When you want to boost your website’s performance, you must have encountered the terms SEO, PPC, and search ads. These are actually strategies designed to attract internet users into clicking your site, and potentially converting them into active buyers. And altogether, they form part of Search Marketing.
Search marketing refers to the tactics used to leverage search engine platforms such as Google to help you achieve your business goals. These search marketing strategies can either be organic or paid.
SEO, which stands for Search Engine Optimisation (SEO), is an example of unpaid search marketing tactic. It’s also known as organic search. Its paid counterpart is the Search Engine Marketing or SEM.
SEM is also referred to as pay-per-click (PPC) ads as most providers such as Google will only bill you for every click of the link advertised on their search engine results page (SERP).
Why I Need Search Marketing for My Ecommerce?
Some marketers and business owners often spend a lot of time and resources planning on which marketing strategies fit their goals. And savvy ones rely on search marketing. In case you’re wondering why, below are the following reasons that may help eliminate some doubts.
Search marketing’s objective is to make sure your website lands on the front page of the SERP. This is important considering that most internet users rarely proceed in clicking the next SERPs.
You need your site to be placed on the top portions of the SERP in order to gain more exposure. With wider exposure, you can expect to generate more traffic and conversions for your online store.
Websites and online stores optimised for search engine bots also get to enjoy more visibility when it comes to local searches. Local searches, which are queries made within the area where your business is based, are slowly growing as a major contributor to online sales and orders.
According to Google, around 18% of local searches made on smartphones result in a sale within a day.
Search Engine Bar: The 1st Stage of the Online Buying Journey
Last but not the least, you must always remember that search bars are often the first stage in an online customer’s buying journey. Search bars have contributed to a lot of brand and product discoveries made on the internet.
If you want to know more about search marketing for your Ecommerce business, you can read our previous articles. Just click the links below.
- SEO vs. SEM for Ecommerce: Know the Difference
- Best SEO Practices for Your Ecommerce
- Step Up Your Ecommerce Game with These Marketing Tools from Shopify
Or you can consult our digital marketing specialists to find out how we can provide you end-to-end Ecommerce solutions tailored-fit for your business.
Contact us today.
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