There’s no better time to level up your Ecommerce game than today, and in this article, we’ll guide you to some of the most helpful marketing tools you can use for your Shopify store.
Ecommerce Marketing: Why I Need It?
Opening up your first online store is as exciting as launching its brick-and-mortar counterpart. But that’s just the first of the many steps you’ll have to take to make sure your business is kicking and growing.
You need to promote your products and brand in order to establish a strong presence in the market, and drive sales. These are crucial elements for your Ecommerce’s growth. And this is why you need Ecommerce marketing.
Simply put, Ecommerce marketing refers to the strategies designed to support your online business’ goals.
Some Ecommerce owners and marketers often interchange Ecommerce marketing with digital marketing. While both share several similarities and are not mutually exclusive, it is important for you to know what sets them both apart.
Why? Because this will help you map out which tactics you need and fit for your plans.
Ecommerce marketing can be done electronically like using social media sites, content marketing, and email marketing, and traditionally such as store booths and on-site events. Digital marketing, on the other hand, strictly refers to strategies that utilise the internet and other digital technologies.
In case you’re wondering, yes, you can have digital marketing tactics such as search marketing and social media advertising as part of your overall Ecommerce marketing plans.
Marketing Tools on Shopify
Fortunately, most Ecommerce site builders like Shopify provide businesses with tons of options, and a huge room to experiment and execute marketing campaigns.
In Shopify, you can use a mix of its native marketing tools and third-party apps to promote your brand and products. But below are the top essentials when it comes to Ecommerce marketing.
1. Shopify Email
Shopify Email is Shopify’s native email marketing campaign service provider. It allows you to send large volumes of email campaigns such as newsletters to your existing customers, and reminders to buyers who have items abandoned in their carts.
Email marketing remains one of the most effective strategies to boost traffic and revenue for Ecommerce businesses. Not only does it provide additional value to a customer’s shopping experience. But it’s also effective in reinforcing customer loyalty.
2. Messenger Sales Channel
You can turn engagements into conversions by tapping internet users on Meta-owned platforms such as Facebook through Messenger Sales Channel.
Messenger Sales Channel allows you to communicate with customers using Facebook or Messenger, making it a great channel to roll out customer support. As long as you connect your Shopify Store to your Facebook Business Page, you can interact with potential buyers and your loyal customers anytime.
3. Google Channel
Shopify also enables you to tap opportunities on Google, the world’s largest search engine.
With Google Channel, you can automatically synch your Shopify products and other relevant information about your Shopify store with your brand’s Google Merchant Center.
Through Google Merchant Center, you can run marketing campaigns such as YouTube ads and pay-per-click (PPC) tactics on various Google platforms. Search engines like Google play a critical role in helping your business grow because search engine bars are almost always the first stop of every online customer’s purchasing journey.
Open Your Brand’s Shopify Store Today
Ecommerce can be a lot of work. And trust us when we say it could be time-consuming and tedious. This is why brands seek the help of professionals like Digital 38 in setting up and managing their Shopify store.
Our team of Shopify specialists has supported more than 100 regional and international brands in the ASEAN Economic Community (AEC). Check out their case studies below.
- Shure Singapore Introduces Newly-Launched Shopify Store
- Yuan Skincare Malaysia Launches Shopify E-commerce Website
- Augustinus Bader Malaysia Introduces New Shopify Website
Or you can also give us a call anytime.
Contact us today to find out more.
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