Loyal customers are an important aspect of your business, whether for your brick-and-mortar shop or your Ecommerce, and in this article, we will introduce to you some of the most popular and useful customer retention apps on Shopify.
But first, let’s talk about Shopify. If you already have a Shopify store, then you can skip this part otherwise you might want to stick with us for a while.
When it comes to Ecommerce, the first crucial step is opening your online store. Creating a website to sell your products seems easy right? However, trust us when we say the process involves more than displaying the things you want to sell on the internet.
Running an online store is almost like running an actual shop down the street. You need to attract people to buy your products to gain sales, update your inventory, design your storefront, and ensure your customers return every now and then to purchase something. Luckily, Shopify has an arsenal of tools for you to effortlessly and efficiently manage your online business. And these include customer retention apps.
Customer Retention Apps on Shopify
In Southeast Asia, Smile.io is one of the most popular customer loyalty apps found on Shopify. It’s easy-to-navigate interface, affordable plans, and an impressive room for experimenting with customer retention strategies without paying a single dame make it a favorite among small and medium businesses.
Smile.io enables Shopify merchants to activate and personalise loyalty programs in various ways. They range from offering perks to first-time buyers to activating email marketing campaigns.
Here’s a deeper dive into Smile.io: Smile Loyalty Program Points
Digital 38 is also a certified partner of Smile.io. If you need help in integrating Smile.io to your Shopify store, let us help you.
Omnichannel is a growing, vital trend among Ecommerce players. Knowing how to promote your online store and products across multiple, diverse channels can be your key in pumping up traffic and sales. And this is where Lootly, another widely used customer retention app on Shopify, may come in handy.
Lootly’s ability to integrate your social media channels into your Shopify store is something you should not ignore. Incorporating Lootly into your Shopify store not only enables you to turn engagements into conversions but also to amplify your brand presence in the digital sphere.
On top of this, Lootly lets you come up with customisable Gift cards which can be helpful in boosting your customer loyalty programs.
Learn more about Lootly’s potential for your online business by clicking this link.
But if you’re still on the experimental stage for your customer loyalty program, and you don’t want to spend a single dollar on it, then Yotpo may be ideal for you.
Formerly known as Swell, Yotpo’s free plan for businesses made it a well-liked app among financially conscious Shopify store owners. You can launch several important customer retention tactics without shelling out funds on Yotpo such as reward campaigns, referral programs, email automations and targeting.
However, if your online business hits 100 orders per month, you need to upgrade to Yotpo’s paid plans. In turn, you can access more of the app’s features like customisable reward-page templates.
Converting First-Time Buyers to Loyal Customers
Whether you’re leveraging free plans such as Yotpo or handing out Gift cards through Lootly, customer retention is definitely a necessary part in running your Ecommerce business. Let’s not forget that converting first-time buyers into loyal customers is not only cost-effective but they have proven to be more effective in driving sales and ultimately, growth.
If you want to get started on having customer loyalty programs for your online business, then we’re here to help you.
Schedule an appointment with Digital 38’s team of Ecommerce specialists today.
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