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Think Local: Improving Your Brand’s Visibility on Google

Think Local: Improve Your Search Ranking on Google | Digital 38

Did you know that optimising your website for Google local search can help you improve your rankings and even your brand’s overall internet presence? 

Google Local Search 

There are literally millions of customers paying Google a visit every day. Sometimes, narrowing down the relevant and right audience can be a headache for some businesses and marketers. Not to mention, you are also dealing with dozens, if not hundreds, of your competitors. All of you want the same sets of eyeballs scanning the search engine results pages (SERPs).  

Search Engine Optimisation (SEO), also known as SEO or organic search, can help you address these challenges in digital marketing. Moreso, localised SEO or local searches can even open up more benefits and opportunities for your brand. 

Why Local Searches are Important? 

An online buyer’s journey always starts with the search engine bar. In fact, Google’s own data showed that 51% of shoppers use search engine platforms when purchasing products online. The same thing goes for businesses with actual shops. Search engines can significantly contribute foot traffic and sales to your physical shop. In fact, 76% of consumers doing local searches on Google visit the actual store within 24 hours upon discovery. Read on as we enumerate some of the benefits you can get when you deploy local SEO strategies.  

Help Your Customers Locate Your Store 

One of the most helpful features about Google local searches is that they enable customers to find the nearest brick-and-mortar store within their area. This strategy makes it ideal for brands and businesses that need actual foot traffic to drive sales. Google local searches not only appear with your store name. But they also provide important information about your shop. It includes address, phone number, email address.  

Better Online Visibility 

Even if you don’t have a physical shop, local searches can also bring in tons of benefits to your online business. Search engines like Google, Yahoo! and Bing prioritise local brands and businesses in your results page. In turn, making you easily discoverable by new and existing customers.  

More Sales 

Optimising local searches for your brand can also result in increased conversions and sales. With your website or brand name appearing on the top portions of SERPs, you can attract more customers than those simply doing the average SEO tactics. And with more customers can also mean more orders and more revenues.   

Start Your Digital Marketing Journey in Southeast Asia 

Local search or local SEO should never be underestimated. It can be the answer to help you convince skeptical buyers, establish credibility and visibility online, and improve sales performance.  

If you want to know more about SEO and other search marketing strategies, just click the links below. 

You can also consult with professionals from Digital 38. We have teams of digital marketing and advertising specialists based in Singapore, Malaysia, Thailand, Vietnam and China who can support your business’ goals.  

Schedule an appointment with us today.   

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