International beauty brand Liese welcomes the Year of the Tiger with awesome prizes in store, and to spread the wonderful news to every consumer in Malaysia, they leveraged Ecommerce ads in promoting the event.
Liese partnered with global pharmacy chain Watsons for its Chinese New Year 2022 contest. Lucky customers stand a chance to bring home a brand-new iPhone 13 and more every time they order selected Liese products on Watson’s online shop.
The event was intended to drive sales both for Watsons and Liese among Malaysian markets. And to attract potential buyers, both brands launched a series of Collaborative Ads on Meta’s Facebook, targeting women and young adults in Malaysia.
Collaborative Ads are dynamic ads found on a Facebook user’s feed. Every time a user clicks on a Collaborative Ad, they will be redirected to the brand’s retail partner. In this case for Liese, the landing page of Watson’s Online Store.
Overall, the event became an opportunity for both Liese and Watsons to turn engagements from Facebook into actual conversions.
Collaborative Ads: One of the Most Effective Ecommerce Solutions
When it comes to Ecommerce, business owners should know that launching their online shop is just the first step. To drive traffic, clicks and sales, and ultimately growth, you need to attract the right markets to visit your online store. And one of the most effective solutions in doing this is to launch Collaborative Ads.
A feature exclusive on Meta-owned platforms such as Facebook and Instagram, Collaborative Ads lets you promote your products and even your shop to millions of users accessing social networking sites on a daily basis.
Explore Collaborative Ads with Digital 38
Want to know more about the potential of Collaborative Ads for your online business? Click the links below to read our previous articles.
Alternatively, you can also consult Ecommerce specialists from Digital 38 who can guide you in doing Ecommerce ads the right way.
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