Learn how multinational brand Kao leveraged Shopee Live as it connects with consumers in Malaysia, and provide an enhanced shopping experience.
Kao Laurier is on Shopee Live
Kao’s hygiene brand Laurier hosted a Shopee Live event to engage with Malaysian audiences. Laurier invited Malaysian influencer, Neeta, to share tips on how to deal with challenges during periods.
In addition, promos and special prizes await audiences tuning in to Laurier’s Shopee Live. Buyers can also purchase products at discounted prices in the duration of the event, potentially driving more sales to Kao’s official Shopee store.
The live session generated over 1,500 views, and 2,700 views from its promotional assets published on various digital and social media channels.
As a result, Kao was not only able to reinforce its brand presence. But also, it served as an example of omnichannel shopping done right. In this case, they leveraged their digital and social media channels to entice consumers to join their Shopee Live program.
Then to make the event even more remarkable, they capitalized on the platform’s ability to broadcast real-time to interact with potential buyers from Malaysia.
Why Shopee Live Can Help Your Business Grow?
Shopee Live is Shopee’s in-app live selling platform. Through Shopee Live, sellers can live stream and showcase their products to millions of buyers using Shopee on a regular basis. It also has multiple features that lets brands interact with their buyers, and ultimately increase traffic to their shop and sales.
If you want to know more about live selling, you can check out our previous articles below.
- MISSHA Steps Up Marketing Game in Singapore with Lazada Live
- Yuan Skincare Sets Foot in Malaysia, Goes Live on Shopee
- When in Malaysia: Ecommerce, Marketing Myths & Misconceptions You Should Avoid
Launch Your Shopee Live with Digital 38
Live selling does not have to be complicated and costly in order for it to produce the results you desire. As long as you have the right people to help set up your live selling session. And here in Digital 38, we can support your live selling plans here in Southeast Asia.
Contact us today, and our let Ecommerce specialists will guide you in the right direction.
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