Influencer Marketing

Influencer Marketing

Shure Collabs with SG’s Julynn as It Turns Up Brand Awareness

Gaming Influencers from Singapore: Shure Collabs with Julynn as It Turns Up Brand Awareness | Digital 38

American audio brand Shure is pumping up its presence in Southeast Asia, and in its latest campaign, embarked in a collaboration with several of Singapore’s top gaming influencers. 

Shure has partnered with Singaporean influencer Julynn Lau in introducing several of its products to consumers in the Lion City. In turn, Julynn published posts on her Instagram, featuring Shure SE215 Professional Sound Isolating Earphones. Julynn’s partnership with Shure were published on her Instagram Feed and on her Instagram Stories. 

 

The SE215 Professional Sound Isolating Earphones is a limited-edition item.  And the Chicago-based audio brand specialist wants to spread the word about its entry in Southeast Asia, particularly among the younger demographics.  

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Julynn Lau (@julynnlau)

Aside from giving the spotlight on Shure’s limited-edition isolating earphones, Julynn also mentioned other Shure products in her post, including the SM7B microphone. She even gave a brief testimonial, letting her followers know why she agreed on partnering with the American audio brand.  

About Julynn Lau 

Julynn Lau is one of Singapore’s most notable gaming influencers. She currently has over 100,000 followers on Instagram. Check out more about Julynn’s latest posts by clicking this link.  

Partner with the Right Influencers Today 

Whether their niche is into gaming, lifestyle, luxury or travel, influencers continue to play significant roles in promoting a brand before a growing number of skeptical consumers. This is why influencer marketing remains an important component not only in terms of digital marketing. But ultimately, for your brand’s growth. And all you have to do is partner with the right influencer. 

Explore more about the world of gaming influencers and influencer marketing. Read our previous articles by clicking the links below.  

You can also seek help from our team of digital marketing specialists. We have local teams in Singapore, Malaysia, Thailand, Vietnam, and in South Korea, China, and Taiwan who can provide you with marketing solutions tailored-fit for your business’ goals.  

Contact us today. 

#Digital38 #digitalagency #influencermarketing #singaporeaninfluencer #socialmediamarketing #influencersinsg #asiamarketingsimplified 

Influencer Marketing

BangkokTasty Hypes Up Entry in South Korea with Korean Influencers Collab

BangkokTasty Hypes Up Entry in South Korea with Korean Influencers Collab | Digital 38

If you want to know more about how Korean influencers can help your brand enter a new market, check this mini case study featuring BangkokTasty.  

Popular Thai snacks brand BangkokTasty wants to enter the lucrative market of South Korea. They may have established a strong presence among Korean markets based in Thailand. But introducing and selling their products to those based overseas can be quite a challenge. 

With the help of a digital marketing agency, however, BangkokTasty successfully marketed its famous product, sweet, dried mangoes, to their target markets in South Korea. They teamed up with several Korean influencers in introducing BangkokTasty to foodies and enthusiasts of Thai culture based in South Korea.  

The brand collaborated with Korean micro-influencers such as @bio_0hio to spread the word about BangkokTasty’s entry in South Korea. @bio_0hio posted an entry on her Naver Blog, encouraging her followers to try out their delicious products.  

On top of it, other Korean micro-influencers also posted their glowing reviews, urging their followers to also give BangkokTasty a try.  

As a result, the brand did not only enjoy an increase in brand awareness. But also, their entry in South Korea was warmly welcomed by audiences there.  

About BangkokTasty 

BangkokTasty is a brand under Chinhuay, one of Thailand’s pioneers in food packaging and manufacturing. Established in 1925, their products include canned fish, fruit, and vegetarian foods. Learn more about Chinhuay by visiting their website.  

Partner with a Korean Influencer Today 

Korean influencers continue to play a significant role among consumers in South Korea. And even those abroad. Especially in markets like Thailand where Korean culture is thriving, it is hard to ignore for brands the opportunity they can grab when partnering with a Korean influencer.  

If you want to learn more about the world of influencer marketing, why not read our previous case studies. Just click the links below.  

Or you can also consult Digital 38. Our team of specialists can connect you with the right influencer as well as guide you in doing influencer marketing the right and efficient way. 

Contact us now.

#Digital38 #digitalagency #influencermarketing #influencers #koreaninfluencer #korea #digitalmarketing #asiamarketingsimplified 

Influencer Marketing

Korean influencer Kakak Korea Tries Miga Chu Luv Halal-Certified, Instant Toppoki

Korean influencer Kakak Korea Tries Miga Chu Luv’s Halal-Certified, Instant Ttoppoki | Digital 38

Korean influencer Kakak Korea is the latest to try out Unione’s latest product, Miga Chu Luv, and her Malaysian fans and supporters are in for a treat.  

Unione recently collaborated with the Malaysia-based Korean influencer in introducing Miga Chu Luv to markets there. Miga Chu Luv is their brand of halal-certified, instant tteokbokki. Or also known as toppoki.  

Kakak Korea made a simple yet sweet video-review about Miga Chu Luv. They were published on YouTube, Facebook, and TikTok – some of Malaysia’s top social media platforms.  

 

Kakak Korea’s Miga Chu Luv review generated a combined total of more than 8,000 views from the three social networking sites, and more than 1,000 interactions. And all in all, Unione was able to achieve its goal of amplifying Miga Chu Luv’s presence among markets in Malaysia.  

About Kakak Korea

Kakak Korea is a Korean influencer based in Malaysia. Since 2020, she has gained popularity among Malaysian audiences for her Korean lifestyle content. From well-known dishes such as toppoki to fitness, Malaysian look up to Kakak Korea in finding the latest Korean trends and ultimately, learn more about Korean culture.  

@kakakkorea Find Halal Miga Chu Luv Topokki in Mr. DIY! It’s super easy to make yet so yummy! #mrdiy #chuluv #toppoki ♬ 오리지널 사운드 – Kakakkorea

She has amassed over 86,000 subscribers on YouTube, more than 116,000 followers on Facebook, and a growing following base of 11,000 on TikTok.  

Click here to learn more about Kakak Korea on Facebook.  

Collab with Influencers Now

Consumers nowadays are more empowered than before. As access to internet and information continue to widen, so do their skepticism. In some cases, traditional, hard-selling tactics may no longer work. Luckily, brands can partner with influencers and key opinion leaders (KOLs) in reaching out today’s generation of audiences.  

Influencer marketing, when done right, can not only help you gain your target markets’ trust quickly. But also, it can help boost brand awareness, and even improve conversions! 

Learn more about influencer marketing by reading some of Digital 38’s case studies. Just click the links below. 

But if you need professional help, then we’re here for you. Our teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, China, and Korea can connect you with the right Korean influencer for your business goals. 

Contact us today.

#Digital38 #digitalagency #influencermarketing #koreainfluencer #socialmediamarketing #influencersinmalaysia #asiamarketingsimplified 

Influencer Marketing

NSRCC Collabs with Joyce Ng, FoodLeague for Passion Café, Sky Bistro

NSRCC Collabs with Social Influencer Joyce Ng, Food League in Singapore | Digital 38

Check out the latest collaboration the National Service Resort and Country Club (NSRCC) had with social influencer Joyce Ng and content creator FoodLeague of Singapore.

NSRCC, one of the Lion City’s renowned country clubs, wants to invite more guests to dine in and try their gastronomic delights in Passion Café and Sky Bistro. 

In turn, they enlisted the help of some of Singapore’s most influential figures when it comes to food and trends hunting – Joyce Ng and FoodLeague.

Joyce Ng leads and presents before audiences the diverse array of food offered in NSRCC. She also gets to try and taste each dish, cuisine, and delicacy, together with the team behind FoodLeague.  

A 5-minute video showcasing the social influencers’ entire field trip to Passion Café and Sky Bistro was published on the official Facebook page of the FoodLeague. It garnered over 40,000 views, and more than 120 interactions.

Joyce Ng also published photos, highlighting delectable selections from Passion Café and Sky Bistro’s menu, on her official Instagram account.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Joyce Ng 黄琬婷 (@jwanting)

Both Meta-owned platforms remain as kings in Singapore’s social media world.

Influencer Marketing: A Powerful Branding, Marketing Tool

Effective influencer marketing strategy can result in tons of benefits for your brand, including a stronger brand awareness, and improved conversions.

Content creators, key opinion leaders (KOL), and social influencer, such as Joyce Ng and The FoodLeague in Singapore, have proven that they have the abilities to gain the trust of consumers quickly, and drive audiences to do action. Also, they even have the capacity to convert the most skeptical consumers to brand loyalists. 

Learn more about the wonders of influencer marketing. Read our articles below.

Collab with an Influencer Today

If you’re interested to start your first collaboration with a content creator or social influencer for audiences in Singapore, then you’ve come to the right place.

Here in Digital 38, we have supported dozens of brands and institutions in Singapore, and other markets like Malaysia, Thailand, Vietnam, South Korea, Japan, Taiwan, and China, in partnering them with the right KOL. 

Contact us today, and let our team of specialists assist you. 

#Digital38 #digitalagency #socialmediamarketing #influencermarketing #influencers #socialinfluencer #singaporeinfluencers #digitalmarketing #asiamarketingsimplified 

Influencer Marketing

LG Partners with Top Vietnamese Influencer MitGramm for InstaView’s Launching in Vietnam

LG Collabs with Top Vietnamese Influencer for InstaView’s Launching in Vietnam | Digital 38

Learn how tapping Vietnamese influencers like MitGramm can help your brand grow in the long-run with this mini-case study featuring LG Electronics in Vietnam.  

LG Partners with Vietnamese Influencer MitGramm 

Korean conglomerate LG Electronics has launched a new product, the InstaView fridge. To successfully roll out their latest home innovation, they are eyeing to tap markets in Vietnam. In particular, mothers and homemakers with an affinity to modern appliances and the concept of having a ‘smart kitchen.’ 

Doing so, LG Electronics did a collaboration with Vietnamese influencer MitGramm. Mitgramm is known in Vietnam as a top influencer when it comes to fashion and motherhood.

The appliance brand was able to leverage MitGramm’s huge network and following on Instagram (200,000+ followers) to spread word about InstaView.  

MitGramm’s Instagram post about LG InstaView fridge garnered close to 10,000 likes, and hundreds of interactions, ultimately making LG – both as a brand and its InstaView product – the talk of the town among Vietnamese audiences.  

Why Influencer Marketing is Beneficial for Your Brand’s Growth? 

With their abilities to connect with their audiences, and gain their trust quickly, influencers have played a significant role in almost any brand’s growth. Think of influencer marketing as an elevated means of word-of-mouth advertising. Influencers, also known as key opinion leaders (KOLs), have also proven to be effective ambassadors in building brand loyalty, and expanding brand awareness. 

Explore more about the world of influencer marketing by reading these articles. Just click the links below.  

Partner with Digital 38 

But if you need further assistance in connecting with an influencer, then you’ve come to the right place. Here in Digital 38, we have supported dozens of brands in their collaborative projects with top Vietnamese influencers like MitGramm, and other KOLs from key Southeast Asian markets.  

Contact us today to learn how to get started.

#Digital38 #digitalagency #socialmediamarketing #influencermarketing #influencers #vietnameseinfluencer #vietnaminfluencer #digitalmarketing #asiamarketingsimplified 

Influencer MarketingKorea Digital Marketing

Chinhuay partners with Korea’s top micro-influencers as it expands reach

Chinhuay Partners with Korea’s Top Micro-Influencers | Digital 38

Learn how you can connect with consumers in Korea by partnering with top influencers.  

Chinhuay Bangkok’s Collab with Korean Influencers 

Bangkok-based food manufacturer Chinhuay is looking to set foot in Korea. And it wants to connect with markets based in South Korea.  

In order to boost their brand awareness among Korean consumers, they decided to partner with top micro-influencers in introducing some of their best-selling products. 

Chinhuay’s Bangkok-Tasty became the talk of the town in Korea’s social media scene. Bangkok-Tasty was featured on Naver Blog Posts in several popular Korean micro-influencers such as @bio_0hio. 

Why Influencers Remain Relevant in Korea? 

Korea is considered by many as a ‘hyperconnected’ market. While their market size is relatively smaller than their neighbors like China and Japan, Koreans spend a great deal of their time online. From communicating with loved ones to trendspotting, Korean consumers rely heavily on the internet for their daily routine. 

So, it comes as no surprise why influencers, or key opinion leaders, became an essential part in the landscape of Korean digital marketing and social media marketing. 

According to research conducted by Rakuten Insight, they found out that around 40.8% of South Koreans surveyed purchased an item or a product endorsed by an influencer. And that’s something brands cannot ignore, especially those who want to engage and connect with Korean consumers.  

Collab with Korean Influencers 

If you want to explore more about Korea’s digital marketing and social media marketing, we got you covered. You can read our previous articles by clicking the links below. 

Alternatively, you can also consult our team of specialists. Our experience in digital marketing, advertising and social media marketing in over 15 years has supported dozens of brands in their quest to achieve growth.  

Contact us today.

#Digital38 #koreadigitalmarketing #koreaninfluencers #influencermarketing #digitalmarketing #asiamarketingsimplified 

Influencer Marketing

Ramada Plaza Menam Partners with Songyibom in Inviting Korean Tourists to TH

Influencer Marketing for Korea: Ramada Plaza Menam in Bangkok Partners with Songyibom

Find out how influencer marketing can help hotels and members of the tourism sector gain more visibility and potential direct bookings with this feature from Ramada Plaza by Wyndham in Menam Bangkok, targeting travelers from South Korea. 

As Southeast Asia’s top tourist destination, Thailand welcomes millions of guests from around the world annually.  

Lately, it also has become a favorite getaway for travelers from South Korea. For Ramada Plaza by Wyndham, it was an opportunity hard to miss. And they found a perfect solution to not only encourage more visitors from Korea to come and visit Thailand. But also, to stay and experience the signature Wyndham hospitality. 

Ramada Plaza by Wyndham Menam Bangkok partnered with South Korean influencer @songyibom in helping spread the word about the brand to her network of over 210,000 followers on Instagram.  

@songyibom’s popularity in Korea’s social media landscape helped Ramada Plaza by Wyndham Menam Bangkok increase its brand awareness efforts among international markets like Korea. Also, with @songyibom’s blessing, they were able to leverage word-of-mouth tactics and quickly gain the trust of existing Korean clients, ultimately boosting engagements on social media platforms like Instagram.  

Korea’s Hyper-Connected Market  

As a hyperconnected country, South Korea has one of the biggest pools of social network users. With over 47.8 million individuals having at least one active account on social media sites, influencer marketing can be your key to connect with Korean consumers effectively and quickly.  

If you want to learn more about the wonders of influencer marketing, as well as the digital marketing landscape of South Korea, click our previous articles. 

You can also consult our team of specialists who can provide you with tailored-fit solutions to support your marketing goals. We have teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China read to assist you.  

Contact us today.

#Digital38 #digitalmarketing #digitalmarketingagency #influencermarketing #koreaninfluencers #travelinfluencers #asiamarketingsimplified 

China Digital MarketingInfluencer Marketing

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia | Digital 38

Find out why brands choose to partner with Weibo influencers like Ronnie Fei in connecting and establishing relationships with audiences from Southeast Asia.  

Who is Ronnie Fei? 

As one of China’s most popular social media platforms, Weibo has become the go-to place for the latest news and trend-spotting among Chinese audiences. It also gave birth to a new generation of celebrities – the influencers and key opinion leaders like Ronnie Fei.  

If there’s one thing brands and marketers should know about influencers, it’s about their niche of followers.  

Ronnie Fei’s Interview with Charles Leclerc 

For example, Ronnie Fei is a top online personality when it comes to sports. And his popularity among Chinese audiences on Weibo made him the perfect host to introduce F1 racer Charles Leclerc to Chinese-speaking audiences in Malaysia. The live interview on Weibo generated over 3,000 views, 400 reactions, and shared more than 50 times.  

Ronnie Fei’s passion for sports, particularly racing, is evident in his network of followers which include racing enthusiasts and leading figures alike. He currently has over 600,000 followers with whom he shares the latest news and trends on racing.

In 2020 alone, his post views surpassed the 320 million-mark. He also managed to garner more than 490,000 engagements on Weibo. It’s no wonder why Ronnie Fei ranked No. 9 among Weibo’s influencers under the Sports Category.  

Explore Weibo, Influencers and the Rest of China’s Digital Landscape 

Leveraging social networking sites and influencer marketing can help your brand soar to greater heights. As long as you have professionals guiding you in the latest trends and right strategies for your business.  

Take a look at how several brands tap Chinese social media platforms such as Weibo, and influencers to support their growth in Southeast Asia. Just click the links below. 

Alternatively, you can ask for help from marketing specialists like Digital 38. Our experience in China’s digital marketing landscape has helped dozens of brands achieve their goals.  

Contact us today to let us know how to get started.

#Digital38 #DigitalAgency #DigitalMediaAgency #chinadigitalmarketing #weibo #weibomarketing #weiboinfluencers #asiamarketingsimplified

Influencer Marketing

Unione’s Miga Chu Luv Collabs with Mizi Comel in Introducing Halal Instant Tteokbokki

Influencer in Malaysia: Mizi Comel for Unione’s Miga Chu Luv Instant Tteokbokki

Korean food manufacturer Unione is committed on bringing Korea’s colorful and flavorful food scene to Southeast Asia as it partners with a top influencer from Malaysia in introducing its instant tteokbokki to consumers there. 

Unione collaborated with Korean influencer Mizi Comel in promoting its Miga Chu Luv, their Halal-certified, instant tteokbokki brand to markets in Malaysia. Mizi, with over 300,000 subscribers on YouTube and 10,000 followers on Instagram, did an 11-minute video review and mukbang featuring Miga Chu Luv.

 

And to establish stronger and deeper connection with their target audience, Mizi made her review and mukbang vlog in Bahasa Malaysia, much to the delight of Malaysian audiences who have an affinity on Korean culture and cuisine.  

The video, published on YouTube, generated over 15,000 views.  

All in all, Unione’s partnership with Mizi helped them increase brand awareness of Miga Chu Luv before markets in Malaysia.  

Partner with the Right Influencers

Influencers like Mizi remain relevant in today’s landscape of digital and social media marketing. With their huge network of followers, and their ability to gain their trust quick, savvy brands know that collaborating with influencers can mean so much for their growth. All they have to do is partner with the right ones and with the right experts.  

You can learn more about the world of influencer marketing with these helpful guides from Digital 38. 

Alternatively, you can consult us to find out how we can provide you with marketing solutions tailored-fit for your brand’s goals. We have local teams who can connect you with influencers from Singapore, Malaysia, Thailand, Vietnam, China, Korea, Taiwan, and Hong Kong. 

Contact us today to know more. 

#Digital38 #digitalagency #digitalmarketing #influencermarketing #influencersmalaysia #asiamarketingsimplified