Influencer Marketing

Influencer MarketingKorea Digital Marketing

Chinhuay partners with Korea’s top micro-influencers as it expands reach

Chinhuay Partners with Korea’s Top Micro-Influencers | Digital 38

Learn how you can connect with consumers in Korea by partnering with top influencers.  

Chinhuay Bangkok’s Collab with Korean Influencers 

Bangkok-based food manufacturer Chinhuay is looking to set foot in Korea. And it wants to connect with markets based in South Korea.  

In order to boost their brand awareness among Korean consumers, they decided to partner with top micro-influencers in introducing some of their best-selling products. 

Chinhuay’s Bangkok-Tasty became the talk of the town in Korea’s social media scene. Bangkok-Tasty was featured on Naver Blog Posts in several popular Korean micro-influencers such as @bio_0hio. 

Why Influencers Remain Relevant in Korea? 

Korea is considered by many as a ‘hyperconnected’ market. While their market size is relatively smaller than their neighbors like China and Japan, Koreans spend a great deal of their time online. From communicating with loved ones to trendspotting, Korean consumers rely heavily on the internet for their daily routine. 

So, it comes as no surprise why influencers, or key opinion leaders, became an essential part in the landscape of Korean digital marketing and social media marketing. 

According to research conducted by Rakuten Insight, they found out that around 40.8% of South Koreans surveyed purchased an item or a product endorsed by an influencer. And that’s something brands cannot ignore, especially those who want to engage and connect with Korean consumers.  

Collab with Korean Influencers 

If you want to explore more about Korea’s digital marketing and social media marketing, we got you covered. You can read our previous articles by clicking the links below. 

Alternatively, you can also consult our team of specialists. Our experience in digital marketing, advertising and social media marketing in over 15 years has supported dozens of brands in their quest to achieve growth.  

Contact us today.

#Digital38 #koreadigitalmarketing #koreaninfluencers #influencermarketing #digitalmarketing #asiamarketingsimplified 

Influencer Marketing

Ramada Plaza Menam Partners with Songyibom in Inviting Korean Tourists to TH

Influencer Marketing for Korea: Ramada Plaza Menam in Bangkok Partners with Songyibom

Find out how influencer marketing can help hotels and members of the tourism sector gain more visibility and potential direct bookings with this feature from Ramada Plaza by Wyndham in Menam Bangkok, targeting travelers from South Korea. 

As Southeast Asia’s top tourist destination, Thailand welcomes millions of guests from around the world annually.  

Lately, it also has become a favorite getaway for travelers from South Korea. For Ramada Plaza by Wyndham, it was an opportunity hard to miss. And they found a perfect solution to not only encourage more visitors from Korea to come and visit Thailand. But also, to stay and experience the signature Wyndham hospitality. 

Ramada Plaza by Wyndham Menam Bangkok partnered with South Korean influencer @songyibom in helping spread the word about the brand to her network of over 210,000 followers on Instagram.  

@songyibom’s popularity in Korea’s social media landscape helped Ramada Plaza by Wyndham Menam Bangkok increase its brand awareness efforts among international markets like Korea. Also, with @songyibom’s blessing, they were able to leverage word-of-mouth tactics and quickly gain the trust of existing Korean clients, ultimately boosting engagements on social media platforms like Instagram.  

Korea’s Hyper-Connected Market  

As a hyperconnected country, South Korea has one of the biggest pools of social network users. With over 47.8 million individuals having at least one active account on social media sites, influencer marketing can be your key to connect with Korean consumers effectively and quickly.  

If you want to learn more about the wonders of influencer marketing, as well as the digital marketing landscape of South Korea, click our previous articles. 

You can also consult our team of specialists who can provide you with tailored-fit solutions to support your marketing goals. We have teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China read to assist you.  

Contact us today.

#Digital38 #digitalmarketing #digitalmarketingagency #influencermarketing #koreaninfluencers #travelinfluencers #asiamarketingsimplified 

China Digital MarketingInfluencer Marketing

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia

Ronnie Fei: A Look into How Weibo Influencers Bridge Brands and Audiences in Southeast Asia | Digital 38

Find out why brands choose to partner with Weibo influencers like Ronnie Fei in connecting and establishing relationships with audiences from Southeast Asia.  

Who is Ronnie Fei? 

As one of China’s most popular social media platforms, Weibo has become the go-to place for the latest news and trend-spotting among Chinese audiences. It also gave birth to a new generation of celebrities – the influencers and key opinion leaders like Ronnie Fei.  

If there’s one thing brands and marketers should know about influencers, it’s about their niche of followers.  

Ronnie Fei’s Interview with Charles Leclerc 

For example, Ronnie Fei is a top online personality when it comes to sports. And his popularity among Chinese audiences on Weibo made him the perfect host to introduce F1 racer Charles Leclerc to Chinese-speaking audiences in Malaysia. The live interview on Weibo generated over 3,000 views, 400 reactions, and shared more than 50 times.  

Ronnie Fei’s passion for sports, particularly racing, is evident in his network of followers which include racing enthusiasts and leading figures alike. He currently has over 600,000 followers with whom he shares the latest news and trends on racing.

In 2020 alone, his post views surpassed the 320 million-mark. He also managed to garner more than 490,000 engagements on Weibo. It’s no wonder why Ronnie Fei ranked No. 9 among Weibo’s influencers under the Sports Category.  

Explore Weibo, Influencers and the Rest of China’s Digital Landscape 

Leveraging social networking sites and influencer marketing can help your brand soar to greater heights. As long as you have professionals guiding you in the latest trends and right strategies for your business.  

Take a look at how several brands tap Chinese social media platforms such as Weibo, and influencers to support their growth in Southeast Asia. Just click the links below. 

Alternatively, you can ask for help from marketing specialists like Digital 38. Our experience in China’s digital marketing landscape has helped dozens of brands achieve their goals.  

Contact us today to let us know how to get started.

#Digital38 #DigitalAgency #DigitalMediaAgency #chinadigitalmarketing #weibo #weibomarketing #weiboinfluencers #asiamarketingsimplified

Influencer Marketing

Unione’s Miga Chu Luv Collabs with Mizi Comel in Introducing Halal Instant Tteokbokki

Influencer in Malaysia: Mizi Comel for Unione’s Miga Chu Luv Instant Tteokbokki

Korean food manufacturer Unione is committed on bringing Korea’s colorful and flavorful food scene to Southeast Asia as it partners with a top influencer from Malaysia in introducing its instant tteokbokki to consumers there. 

Unione collaborated with Korean influencer Mizi Comel in promoting its Miga Chu Luv, their Halal-certified, instant tteokbokki brand to markets in Malaysia. Mizi, with over 300,000 subscribers on YouTube and 10,000 followers on Instagram, did an 11-minute video review and mukbang featuring Miga Chu Luv.


And to establish stronger and deeper connection with their target audience, Mizi made her review and mukbang vlog in Bahasa Malaysia, much to the delight of Malaysian audiences who have an affinity on Korean culture and cuisine.  

The video, published on YouTube, generated over 15,000 views.  

All in all, Unione’s partnership with Mizi helped them increase brand awareness of Miga Chu Luv before markets in Malaysia.  

Partner with the Right Influencers

Influencers like Mizi remain relevant in today’s landscape of digital and social media marketing. With their huge network of followers, and their ability to gain their trust quick, savvy brands know that collaborating with influencers can mean so much for their growth. All they have to do is partner with the right ones and with the right experts.  

You can learn more about the world of influencer marketing with these helpful guides from Digital 38. 

Alternatively, you can consult us to find out how we can provide you with marketing solutions tailored-fit for your brand’s goals. We have local teams who can connect you with influencers from Singapore, Malaysia, Thailand, Vietnam, China, Korea, Taiwan, and Hong Kong. 

Contact us today to know more. 

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