Weibo superstar RonnieFei demonstrated how powerful video and influencer marketing can be for brands eyeing to boost their awareness and strengthen their online presence in front of Chinese markets.
Ronnie’s popularity paved way for Shell and Ferrari to reinforce their exposure among Chinese audiences and racing enthusiasts by tapping him for a one-on-one video interview with no other than Scuderia Ferrari racer Charles Leclerc.
In turn, Weibo users following Ronnie had the chance to watch and listen to Charles talk about his experience as a Ferrari racer for two years, and how his team is preparing for the F1 Championships.
The interview generated over 2,800 views, 300 reactions, and shared more than 50 times.
Regarded as an icon in Weibo Sports, Ronnie has amassed more than 600,000 followers who tune in for the latest news and his suggestion about sports.
Learn more about RonnieFei by clicking the article from Asia Travel Club (ATC) below.
You can also head to ATC.social to know how you can tap influencer marketing for your brand.
The World of Weibo
Weibo, or Sina Weibo, remains one of the most popular social media platforms in China. And it is also widely used among Chinese users based overseas. Called as the ‘Chinese Twitter’, Weibo boasts 566 million monthly active users as of the 2nd quarter of 2021.
Find out how brands leverage Weibo for their marketing goals by clicking the case studies below.
- Thailand’s The DND Connects with Chinese Fans through Weibo
- Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China
- Singto stars in IGNITE’s 1st Weibo campaign to widen reach
Embark in Weibo, Video Marketing with Digital 38
Stay on top of your marketing game with the support of marketing specialists from Digital 38 who can guide you in the latest trends and the right strategies across leading social media platforms in China such as WeChat, Weibo, Douyin and TouTiao.
Digital 38 is the Official Sales Partner of Weibo, WeChat, TikTok, Douyin, and TouTiao.
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