Thai lifestyle brand IGNITE is jumpstarting its expansion goals as it launched its first ever Weibo ads campaign.
IGNITE collaborated with Thai superstar Singto under the label IGNITExSINGTO for its latest products which were also designed for the celebrity’s fans based in China and Japan.
Screenshot of IGNITE’s Weibo account
And in order to reach out to consumers in Mainland China, the brand leveraged Weibo for its digital marketing plans. It recently activated its official Weibo account and published ads featuring their IGNITExSINGTO items.
Screenshots of IGNITE’s Ads on Weibo
In turn, IGNITE was able to connect to Singto fans from Mainland China and Chinese users based overseas, grow its follower base, boost awareness and tap markets outside Thailand – all of which are essential for the brand’s growth.
IGNITE is the consumer and lifestyle arm of PKN Interholding Co., Ltd in Thailand. It is also a licensee of other globally famous franchises from the U.S. and Japan including Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.
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Penetrating China’s massive market base is definitely not an easy task. But knowing which channels and social networking sites such as Weibo to use in order to meet your audience is one way of doing it right.
Weibo, also referred to as Sina Weibo, is the country’s equivalent to Twitter and boasts of having around 566 million monthly active users as of the 2nd quarter of 2021, making it an ideal social media platform for brands looking to establish a strong presence in China.
Want to know more about Weibo’s potential for your business? Read our previous case studies below.
- Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China
- Digital 38 Supports 1st Weibo ‘Spring Sprout’ Live Broadcast in Thailand
- Malee’s Weibo Campaign in China
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