Video sharing and editing application TikTok has swept the world, and brands are also jumping on the sensation by advertising and reaching out to millions of its users, particularly the younger demographics.
And if you’re still not sure if TikTok is the right channel for you, here are three reasons that could help answer your questions and resolve your doubts.
TikTok is Rapidly Growing
If numbers are what you’re after, then you should know that it is the fastest-growing app with significant user engagement. As of April 2020, its userbase already reached 2 billion.
According to App Annie, TikTok is growing at an incredible rate. Its average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the US and 80% in the UK — surpassing Facebook. Furthermore, TikTok is on track to hit 1.2 billion active users in 2021.
4th Most Used App in China
China is a big market to explore and win. No wonder why even global brands are establishing and reinventing their presence in the country to connect with over 1 billion tech-savvy Chinese users.
China is also where TikTok was born. Bytedance, the Beijing-based tech giant, developed Douyin which eventually would be christened as TikTok in the international market.
Douyin is the 4th most used app in Mainland China during the 3rd quarter of 2020, according to Statista. Its userbase has already reached 41.1 million.
While TikTok and Douyin have the same parent company and user interface, their features are entirely different from each other. For one, TikTok users cannot access Douyin.
Douyin also sports Ecommerce options in which Chinese consumers can access and shop for products directly on the platform.
Curious to know more about Douyin? Check out our previous articles by clicking the links below.
- Get Started with Toutiao and Tiktok Ads
- These Douyin Influencers Can Help Your Brand Grow in China
- Douyin Influencers Drove Traffic to Malee Ecommerce Store
Improves Brand Awareness and Engagements
Videos are still the ‘kings of content’. Fast and engaging, internet users find videos easier to digest than other content formats such as text articles and photos.
And with millions of daily active users, TikTok serves as the right channel for you to distribute and publish videos designed for your brand’s growth. Done right, you can ultimately improve brand awareness and increase customer engagements.
Get on TikTok Now with Digital 38
People have turned to their mobile phones for news, education, and entertainment – all can be found on social media platforms like TikTok, which is not seeing any signs of slowing down soon.
For businesses, there are countless opportunities on TikTok. You may have been told by a friend or two to sign up on TikTok, and you definitely should.
Schedule an appointment with our team to know how you can get started with advertising on TikTok.
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