Video editing and sharing app Douyin, like its global counterpart TikTok, took social media by storm. And in its home country in China, its wide popularity has no signs of slowing down soon.

Douyin + Influencer Marketing

With over 400 million daily active users, and tons of features, Douyin is definitely a platform both local and international brands should use as part of their digital marketing arsenal.

But aside from simply launching video ads, you can actually leverage Douyin and its potential even further by tapping Chinese influencers.

Most, if not all, content creators in China rose to fame through Douyin. And their large follower base could definitely give your brand that much-needed boost in spreading awareness among local audiences.

In this article, we’ve rounded 7 Chinese influencers that would help your campaign swing even further.

Papi酱 (Papi)

I am Iron Head A Biao

Daxiao V

Duoyu and Sister Mao Mao

Designer A Shuang

Hello Hu Xinyu

Li Ziqi

Curious to know more about how other brands leveraged Douyin’s potential? Check out our previous case studies by clicking the links below.

• Douyin Influencers Drove Traffic to Malee Ecommerce Store
• PHRAYA – Tap into China Market with China Influencers
• Get Started with Toutiao and Tiktok Ads

If you want to know more about our digital marketing services geared towards China, you may visit this page.

Step Up Your Digital Marketing Game with Digital 38

Executing a comprehensive and thoroughly-planned digital marketing campaign targeting China is a huge task.  And this is why specialists from Digital 38 are here to help you.

Digital 38 is an Official Sales Partner of ByteDance, the developer of Douyin and TikTok. With our local teams in China, we are ready to support your journey in introducing your brand to billions of tech-savvy users.

Schedule an appointment with our specialists today.