Douyin influencers are certainly a great opportunity to attract your target audience in China.
Aside from having huge following across Chinese apps, influencers sure do know how to effectively engage fellow Chinese users. Thus, your brand gets seen and recalled more easily as the content is well adapted for the Chinese audience.
For instance, Thai brand Malee Coco collaborated with Douyin influencers in May to promote its latest e-commerce campaign. Its goal was to drive traffic to its JD e-commerce store and increase awareness as well.
Among several popular Douyin influencers, 好奇少女心, 多多零食君, and 剁手小仙女 were the selected brand ambassadors to endorse Malee Coco in China.
Get to know the three Douyin influencers below and watch the Malee Coco promotional videos through the links below.
好奇少女心 – 9.34M followers
好奇少女心 is a famed Douyin influencer known for sharing cute stuff on her profile. She often posts short videos of cosmetics, accessories, sweet treats, and drinks among others.
In case you missed it, check out her Malee Coco short video here.
多多零食君 – 21.67M followers
多多零食君 is a Douyin and Kuaishou influencer popular for its mouth-watering features. From delectable strawberry cakes and chocolate bites, he sure knows how to capture everyone’s attention.
Likewise, he posted the video on his Kuaishou profile 多多零食哥（破20万粉）, which received 37.8k views and 1.4k engagement.
剁手小仙女 – 13.26M followers
Similar to the first influencer, 剁手小仙女 is another well-liked Douyin personality who shares adorable things on her profile. This includes stationeries, rainbow-coloured sweets, and even toys for little girls.
Moreover, Malee Coco posted her video on its Weibo page. If you haven’t seen it yet, watch the full video here.
China E-Commerce Marketing with Douyin Influencers
Douyin influencer marketing truly helped the Thai beverage brand raise awareness for its coconut water product in China. It also supported Malee Coco’s e-commerce goal of boosting online store visits. By driving traffic to the e-commerce store, the brand was able to increase its chances of converting visits to actual sales.
Furthermore, the Douyin influencers were able to adapt Malee Coco’s intended message for the Chinese consumers, making the product more compelling to the audience.
Expand Your Brand Presence with Douyin and Digital 38
With its huge, tech-savvy consumer base, China serves as an opportunity for brands who are looking to widen their reach and expand their presence in the internet.
And selecting the right agency to partner with this venture is a great head start.
Digital 38 is the Official Sales Partner for ByteDance. As such, we not only offer services to leverage Douyin for digital marketing needs but also other social networking sites under ByteDance – TouTiao, XiGua, HuoShan, and NewsRepublic.
Schedule an appointment with us, and learn how you can explore China’s markets.
Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).
Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.
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