Why Securing Your ECommerce Site Can Boost Your SEO Ranking?

SSL Certificate (3)

What is SSL Certificate? 

SSL stands for Secure Sockets Layer, a security technology that contains small data files to authenticate site identity and secure an encrypted connection to prevent usernames, passwords, credit card numbers and other important data from being exposed.  

A website that uses SSL has a HTTPS in its web address. Enabling an SSL certificate for your website shows visitors that your site is authenticated and can be trusted.  

How Does it Work?  

When an online user clicks on an SSL-protected page, the SSL certificate immediately enables an encrypted connection with their browser; moreover, a website is most secure when SSL is activated on all pages and subdomains. 

Once the connection is established, a padlock icon and https prefix will show up within the browser bar to indicate that the page is safe to browse, shop, subscribe and engage with. The ‘Not Secure’ tag will disappear, and when coupled with an Extended Validation (EV) SSL, the browser will display the company’s name to prove the legitimacy of the business.  

Why Get It  

There are various good reasons as to why having an SSL certificate website is beneficial for your Ecommerce businesses, and in this article, we will discuss three main points: 

1. Better user experience 

Nothing says a trustworthy and secure website like a business that is committed to protecting their consumers’ data and being validated by an industry-recognised Certificate Authority.  

A page that is immediately flagged as “Not Secure” can possibly drive potential customers away. When you purchase an SSL certificate for your ecommerce site, not only does it help increase user confidence, it also brings about a safer and more authenticated internet experience for all. 

2. Increased SEO ranking 

It is no secret that search engines strongly favour https-encrypted websites and will rank them higher in search results. This is good news, as it increases your site traffic and traffic drives sales. 

3. Safer online transactions 

With the rise of Ecommerce, fast and fuss-free online payment is always preferred. Up your digital game by giving customers a wide range of safe and secure payment options, encrypted with an SSL certificate – the industry standard to protect sensitive data and mobile transactions. 

Learn How to Get an SSL Certificate with D38 

What is SSL Certificate & Why Your ECommerce Site Needs It? | D38

As online payment systems become a preferred norm and the Ecommerce market rapidly expands, customers are becoming increasingly cautious of data leak and the online safety of websites. Therefore, it is vital to ensure the authenticity and malware protection of your webpage security. 

If you are looking to optimise your SEO and increase website traffic, you can start taking the first step towards a secure site protection with the help of D38.  

We have a wealth of experience in helping a diverse range of brands and services across Southeast Asia build their online presence and achieve their e-commerce goals with an all-in-one: SSL, firewall and malware protection for their site. 

Kickstart your journey to attaining an SSL certificate for a secure Ecommerce site by contacting us. 

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