In order to tap audiences in China, one of the largest markets in the world, PHRAYA decided to get started with influencer marketing with the goal of building up their brand awareness and brand credibility.
PHRAYA collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers.
少女想喝 – With over 1.96 million followers
泰国零距离 – With over 1.39 million followers
全球旅游攻略 – With over 14.6 million followers
泰国阿姐 – With over 3.78 million followers
十六番 – 泰国 – With over 3.48 million followers
At the end of the campaign, all the posts from the influencers received more than 1.2 million impressions in total, and gained a lot of positive comments from their followers.
About the brand
PHRAYA is a premium rum brand produced by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand has been associated with crafting the world’s finest and luxurious rums. It is also considered as ‘liquid gold’ in Asia.
Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for.
For further information about the brand, visit its official website at www.phrayarum.com
Expand To China Markets with Digital 38
China, with a population of 1.43 billion as of 2020, is one of the world leaders in the digital ecosystem. If you’re ready to launch your expansion plans by tapping China’s large pool of audience, then you’re in the right place.
Here in Digital38, we can help you get started with your marketing plans aimed towards China’s markets. Contact our team today.
About Digital 38
Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).
Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.
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