Thai entertainment authority and content creator The Dream and Destiny (The DND) is now on Weibo. The DND just acquired the blue V mark for their Weibo official account, allowing them to have more choices in connecting with their Chinese fans based in Thailand as well as in mainland China.  

Screenshot of The DND’s official and verified Weibo account

Having a verified Weibo official account also enabled The DND to increase their follower base, boost their exposure to Chinese markets in Thailand and around the world, and drive more traffic to their official website.  

Why Your Weibo Account Should be Verified? 

Verifying your Weibo official account is the first step for brands that want to leverage China’s biggest microblogging platform for their growth. Doing so would open more options for you on how to engage with your target audiences, ultimately supporting your expansion goals.  

Some of the benefits of getting Weibo’s blue V mark included improving customer service, social engagement, and leads.  

Curious to know more about how Weibo works for other brands? Check out our previous case studies by clicking the links below.

• Singto stars in IGNITE’s 1st Weibo campaign to widen reach
• Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China
• Malee’s Weibo Campaign in China

Jumpstart Your China Digital Marketing with Digital 38 

China’s tech-savvy population of over 1.4 billion is definitely an opportunity both local and international brands should jump on.  

Even though the country has no access to globally popular social media platforms such as Facebook and Instagram, locally developed ones like Sina Weibo provide the right kind of avenues for businesses looking to tap markets in China.  

With around 566 monthly active users, Weibo, the equivalent to Twitter, is just one of your choices in establishing a strong online presence in China. Here in Digital 38, we offer multiple digital marketing services geared towards audiences in greater China.  

Contact us to learn more.