Influencer Marketing

Unione Expands SEA Presence with Malaysian Influencer Syedot Collab

Unione Expands SEA Presence with Malaysian Influencer Syedot Collab | Digital 38

Korean food manufacturer Unione is amplifying its presence in Southeast Asia, and in their latest campaign, they tied up with top Malaysian influencer Syedot in introducing their products to consumers in Malaysia.  

Unione recently rolled out Miga Chu Luv, their instant tteoppoki brand, in Malaysia, one of the region’s key markets. This time, they want consumers to try out another of their popular product – Sajo. Sajo is their vegan and Halal-certified ssamjang brand.


To promote Sajo, they collaborated with some of Malaysia’s most notable online personalities including Syedot. 

The Malaysian influencer published short-form videos on Instagram, YouTube and TikTok, showing his experience and testimonial for Sajo. All three videos generated a total combined views of over 10,000.  

With Syedot’s collaboration, Unione was able to build brand awareness for Sajo among consumers in Malaysia. 

About Syedot 

Also known as CEO of ASMR, Malaysian influencer Syedot has made a name for himself in Malaysia’s content creation industry. He is known for producing food and cooking vlogs, including his own version of ASMR ‘mukbang’ sessions.  

As of December 2022, Syedot currently has over 1 million subscribers on YouTube. He also has a growing number of followers on Instagram (371,000+) and TikTok (661,000+). 

Get Started with Influencer Marketing  

Influencers like Syedot continue to dominate and play significant roles in digital and social media marketing. Not only because of their network of followers. But also, their ability to gain audience trust quickly can mean so much for a brand’s success.  

Learn more about the world of influencer marketing. Read our articles about them by clicking the links below.  

You can also consult Digital 38. We have local teams who can connect you with influencers from Singapore, Malaysia, Thailand, Vietnam, China, Korea, Taiwan, and Hong Kong, ready to support your business goals anytime.  

Contact us today to let us know how to get started. 

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