When it comes to digital marketing, Naver search ads are one of the most popular advertising platforms in South Korea. In this article, we will learn how international gaming brand HyperX leveraged Naver to connect and engage with Korean gamers.
HyperX Connects with Gamers in Korea
HyperX launched a digital marketing campaign on Naver, South Korea’s top search engine platform. The brand employed Naver Search Ads to help increase website traffic and brand exposure among consumers in South Korea.
By typing related keywords to gaming products such as keyboard and mouse, potential buyers surfing on Naver will be able to see the link to HyperX’s official website on the topmost portion of the search engine results page (SERP).
But HyperX did more than just simply deploying paid search tactics. To take their search marketing efforts to another level, the brand also chose to advertise through Naver Powerlink Ads which supports longer description and rich contents such as photos. This way, they can attract more visitors to their website, and ultimately outperform the rest of their competition.
HyperX is the gaming division of Kingston Technology. It specializes on high-performance products. Established in 2002, HyperX has expanded over the years. And now, their core products include memory modules, solid-state drives, USB flash drives, headsets, keyboards and other equipment every gamer needs.
Why Brands Chose Naver?
Naver is still the king when it comes to digital marketing in South Korea. As the country’s top visited website in 2021, according to a recent Nielsen survey, it’s a promising channel for brands like HyperX to effectively reach out to their target markets in Korea.
If you want to learn more how brands leveraged Naver Search Ads for markets in South Korea, read our related articles below.
- Geberit Deploys Naver Marketing Tactics in South Korea
- Case Study: Oracle Clinical uses Naver Advertising
- Hypertherm Banks on Naver Powerlink Ads as it Expands Digital Presence in S. Korea
Start Your Naver Marketing Journey with Digital 38
Digital marketing in South Korea does not have to be complicated for it generate the results you need and want for your brand. As long as you’re doing it right.
And here in Digital 38, we can guide towards the right direction. We have local teams in South Korea, equipped with a solid understanding on Korea’s digital marketing landscape.
Contact us today.
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