Find out how influencer marketing can help hotels and members of the tourism sector gain more visibility and potential direct bookings with this feature from Ramada Plaza by Wyndham in Menam Bangkok, targeting travelers from South Korea.
As Southeast Asia’s top tourist destination, Thailand welcomes millions of guests from around the world annually.
Lately, it also has become a favorite getaway for travelers from South Korea. For Ramada Plaza by Wyndham, it was an opportunity hard to miss. And they found a perfect solution to not only encourage more visitors from Korea to come and visit Thailand. But also, to stay and experience the signature Wyndham hospitality.
Ramada Plaza by Wyndham Menam Bangkok partnered with South Korean influencer @songyibom in helping spread the word about the brand to her network of over 210,000 followers on Instagram.
@songyibom’s popularity in Korea’s social media landscape helped Ramada Plaza by Wyndham Menam Bangkok increase its brand awareness efforts among international markets like Korea. Also, with @songyibom’s blessing, they were able to leverage word-of-mouth tactics and quickly gain the trust of existing Korean clients, ultimately boosting engagements on social media platforms like Instagram.
Korea’s Hyper-Connected Market
As a hyperconnected country, South Korea has one of the biggest pools of social network users. With over 47.8 million individuals having at least one active account on social media sites, influencer marketing can be your key to connect with Korean consumers effectively and quickly.
If you want to learn more about the wonders of influencer marketing, as well as the digital marketing landscape of South Korea, click our previous articles.
You can also consult our team of specialists who can provide you with tailored-fit solutions to support your marketing goals. We have teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China read to assist you.
Contact us today.
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