Co-living hotel and hostel chain ST Signature has launched another round of WeChat Ads, hyping up Chinese travelers who have been eager to visit Singapore as the city-state opens more Travel Lanes for vaccinated foreign tourists.
As the Singaporean government expands its Vaccinated Travel Lane (VTL) to eight more countries, ST Signature began pumping content and ads on WeChat, signaling its followers on the app of these positive developments.
To elevate the excitement to another level, exclusive promos and discounts are also up for grabs for followers on WeChat.
Curious to know more about Singapore’s travel policies? Click this link.
WeChat in Singapore
ST Signature, the brand behind one of Singapore’s most popular chains of co-living hotels and hostels, chose WeChat in reaching out to Chinese audiences not only within the country but also those from overseas, particularly from Greater China.
WeChat ranked 9th in the most widely used social media app in Singapore, owing to the city-state’s significant number of Chinese migrants residing and working here. They make up around 18% of the foreign-born population.
Furthermore, at least 500,000 Singaporeans use WeChat in a daily basis – from communicating with their loved ones to shopping.
Did you know that some brands leverage WeChat to activate brand discovery among untapped markets? Click our case studies below to find out more.
- NutiFood Beefs Up Digital Presence with Official WeChat Account
- How WeChat Amplified Maxi-Cash’s Brand Presence in Singapore & Abroad?
- Singapore’s EAIM Chooses WeChat in Reaching Out to China
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