There are several options to consider when building your online store. This includes a good partner eCommerce solution to help grow your business. Here are some pros and cons of using Shopify as an eCommerce partner:
Pros and Cons of using Shopify
Pros
1. Built-in speed and security
Running an online store requires good speed and security for processing orders, inquiries, and payments. Shopify is successfully able to deliver a quick initial response to your webpage.
2. Inclusive of all necessary features
Shopify does not only have basic features to build a typical online business, but they have others too. Some of these include storefront features, analytics, 24/7 support, marketing, SEO, and more.
3. Great customer support
Since Shopify’s response time is exceptional, their customer support is also very good. It is important for customers to feel supported and taken care of. This is possible because of Shopify’s database of email and chat support, FAQ’s, and even phone support.
4. Marketing and Design
The idea of marketing and designing your brand does not have to be complicated. Sticking to the essentials is enough and this is something that Shopify excels at. This includes services with SEO, HTML, CSS, as well as many design features.
5. Add-ons/Plug-ins
Having the basic necessities for growing your e-commerce business is essential, however, there is nothing wrong with going beyond that. Shopify also offers a lot of additional features with their own app store.
6. Company Structure and Size
Although Shopify has several competitors out there, it does not rule them out from being one of the stronger platforms. They are constantly growing by size and by structure, making them a good competitor as well.
Cons
1. Pricing
Ecommerce pricing can be quite confusing, and Shopify has several fees centered around different aspects. There are monthly payments, platform transaction fees, credit card fees, and other additional fees.
2. Customisation
Shopify has a ton of options and features for customisation. However, an extensive customisation setup like this could pose some issues in the sense that customising a page could be confusing.
3. Content Marketing
When promoting your brand, content marketing is one of the important team players. In this case, Shopify’s built-in blogging and content software could see some improvements.
4. Jargon
Good communication and clarity with features are essential to make things less confusing. Shopify can interchange terms from “categories” to “collections”, or simply not being able to deliver the best user experience.
5. Lock-in and Set-up
With the possibility of using a different e-commerce solutions platform in the future, it could be quite difficult to transfer from one to the next. Being able to set up with Shopify isn’t the easiest experience as well, some technical knowledge could be helpful.
About D38 Ecommerce Agency
D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).
Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.
We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.
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D38 is a member of Digital 38 Group.
