German multinational giant Bayer’s agrochemical division, CropScience, is ramping up its online presence in Thailand as it deploys multiple LINE marketing tactics with the help of an agency.  

Bayer CropScience has already established a strong foothold in Thailand. But in 2020, as the lockdowns forced virtually everyone to rely on the internet, the international brand also decided to beef up its digital marketing assets. 

Bayer has sought the assistance of a marketing agency in optimising not only their official Facebook account but also their official LINE account.  

Having a verified LINE account helped the company execute several digital marketing strategies meant for consumers in Thailand. And as a result, they were able to reinforce, and to some extent improve, their earlier brand awareness efforts. 

About Bayer in Thailand  

Bayer is a Germany-based multinational firm engaged in pharmaceuticals and life sciences. In 1962, it expanded to Thailand and established Bayer Thai Co. Ltd. Bayer Thai still serves as the umbrella company for all of its divisions serving the country, including CropScience.  

LINE: Why It’s Important in Thailand?

Savvy brands know that in reaching out to consumers in Thailand, LINE app is one of the best solutions.

LINE, which has over 40 million active users in Thailand, not only serves as a social media platform to spread the word about your brand. But it can also provide you the opportunity to narrow that gap between you and your customers. 

Brands like Bayer chose LINE not only to communicate but also to establish deeper connection with their audiences. The platform boasts several features that makes it worthy to be called as Thailand’s super-app. 

These included LINE’s own Ecommerce function called MyShop, and marketing tools to help you seamlessly integrate digital marketing into your entire operations.  

Know more about LINE and its potential for your brand’s growth by reading our previous articles below.

• LINE is Swarovski’s Key in Connecting with Thai Audiences 
• LINE MyShop in Thailand: Everything You Need to Know
• JinAir Shows What It’s Like Traveling Smooth & Hassle-Free on LINE

Unlock Tons of Opportunities on LINE with Digital 38  

And the first step in doing LINE marketing the right way is to create your official and verified account. If you need help in starting one, then we’re here for you. 

Digital 38, a digital media agency with headquarters in Singapore, has supported dozens of brands, both local and international, in achieving their marketing goals. In particular, optimising LINE as an effective digital marketing asset for audiences in Thailand and Japan.  

Schedule an appointment with our LINE specialists if you’re interested to know more.