Marketing in Thailand: The Ultimate Guide in Setting Up Your LINE Account

Digital 38 Marketing TeamOctober 20, 20211081 views

Going onLINE in Thailand: Guide in Setting Up Your LINE Account | Digital 38

Creating your brand’s official and verified LINE account is your key in tapping audiences in Thailand. In this article, we will guide you on how to sign up on LINE, and ultimately dive into tons of opportunities that could benefit your business’ growth.

LINE’s Popularity in Thailand

To say LINE is a popular social networking site among Thai consumers is an understatement. The app has basically evolved from an option to a necessity over the years.

According to Data Reportal 2021 – Thailand, LINE remains part of the Top 5 most used social media apps in Thailand, ranking third. 86% of Thai ages 16 to 65 years old have at least one LINE account.

Moreover, it is the second most downloaded mobile app in Thailand, just next to Facebook. LINE’s own payment system, LINE Pay, also enabled it to become the app with the highest volume of consumer spending in the country.

Getting Started on Your LINE Account

Like most social media sites, creating an account on LINE is free. But if you’re registering as a business entity, and want to leverage the app’s multiple marketing tools and feature for your brand, then you must upgrade your free plan to LINE for Business.

This is because you’re only allowed to send messages at a certain volume when using LINE’s free plan.

LINE has two paid plans: Basic/Light, and Pro/Standard. In addition, there are three badge types for official accounts on the app: Unverified, Verified, and Premium.

Both unverified and verified official accounts come with a randomly generated ID by LINE. If you want to obtain a specific ID for your business to help lure in more customers, then you may avail an add-on Premium ID.

How to Create or Set Up a LINE Official Account

To start launching your marketing campaigns on LINE, you must set up your official LINE account and get it verified as soon as possible. Here’s how to do it.

Apply for a mobile number in Thailand
Create a LINE Official Account
To verify an Official Account, submit company documents
Purchase a LINE Broadcast Message package for push notifications
Purchase LINE ads through LINE’s official partner

Curious to know more how LINE marketing works? Read these articles.

Get Your Official & Verified LINE Account with Digital 38

Once you finally acquire your Verified badge, then you’re ready and set to execute your digital marketing plans through your official LINE account, and start reaching out to over 48.6 million internet users in Thailand.

If you’re having a hard time doing so, especially since you need to submit requirements in their local language, we got your back.

Here in Digital 38, we can accommodate you further in your LINE marketing plans. Aside from setting up and verifying your official LINE account, our specialists can also do the following marketing services using LINE: