Creating your brand’s official and verified LINE account is your key in tapping audiences in Thailand. In this article, we will guide you on how to sign up on LINE, and ultimately dive into tons of opportunities that could benefit your business’ growth.  

LINE’s Popularity in Thailand  

To say LINE is a popular social networking site among Thai consumers is an understatement. The app has basically evolved from an option to a necessity over the years.  

According to Data Reportal 2021 – Thailand, LINE remains part of the Top 5 most used social media apps in Thailand, ranking third. 86% of Thai ages 16 to 65 years old have at least one LINE account.  

Moreover, it is the second most downloaded mobile app in Thailand, just next to Facebook. LINE’s own payment system, LINE Pay, also enabled it to become the app with the highest volume of consumer spending in the country. 

Getting Started on Your LINE Account  

Like most social media sites, creating an account on LINE is free. But if you’re registering as a business entity, and want to leverage the app’s multiple marketing tools and feature for your brand, then you must upgrade your free plan to LINE for Business.

This is because you’re only allowed to send messages at a certain volume when using LINE’s free plan.  

LINE has two paid plans: Basic/Light, and Pro/Standard. In addition, there are three badge types for official accounts on the app: Unverified, Verified, and Premium.  

Both unverified and verified official accounts come with a randomly generated ID by LINE. If you want to obtain a specific ID for your business to help lure in more customers, then you may avail an add-on Premium ID. 

How to Create or Set Up a LINE Official Account 

To start launching your marketing campaigns on LINE, you must set up your official LINE account and get it verified as soon as possible. Here’s how to do it.  

1. Apply for a mobile number in Thailand 
2. Create a LINE Official Account 
3. To verify an Official Account, submit company documents 
4. Purchase a LINE Broadcast Message package for push notifications 
5. Purchase LINE ads through LINE’s official partner 

Curious to know more how LINE marketing works? Read these articles.  

• How to do LINE Marketing in Thailand
• LINE MyShop in Thailand: Everything You Need to Know
• Sanitarium Thailand collaborates with LINE

Get Your Official & Verified LINE Account with Digital 38

Once you finally acquire your Verified badge, then you’re ready and set to execute your digital marketing plans through your official LINE account, and start reaching out to over 48.6 million internet users in Thailand.  

If you’re having a hard time doing so, especially since you need to submit requirements in their local language, we got your back. 

Here in Digital 38, we can accommodate you further in your LINE marketing plans. Aside from setting up and verifying your official LINE account, our specialists can also do the following marketing services using LINE:  

• Content management 
• Page management 
• Media campaign 
• Push notifications and broadcast message to Official Account followers 
• Setup eCommerce store on LINE MyShop 

If these offers interest you, feel free to contact us now to get started.