Learn more on why savvy brands are choosing LINE app as part of their marketing solutions, and what benefits are in store for your business once you completed your LINE registration in Thailand.
What is LINE?
LINE is one of Asia-Pacific’s most popular instant messaging and call app. Developed by South Korea-based Naver Corporation, LINE began its roots in Japan in 2011.
The app initially started as an alternative communications tool for Japanese users, following the devastation of the 2011 Earthquake and Tsunami. While most telecommunications lines were being restored, internet remained stable during Japan’s rehabilitation phase. Japanese audiences then turned to LINE to connect with their families, friends, and colleagues.
But more than its instant messaging and call services, what really skyrocketed LINE app’s popularity in Japan was its customisable and engaging stickers. It was LINE that pioneered the use of LINE character stickers in messaging, transforming a single chat box into something new. It was something most Japanese users and smartphone owners would adapt and carry on in the years to come.
Why Do I Need LINE for My Business in Thailand?
Fast forward to a decade later, LINE has grown tremendously. And its popularity is not only limited in Japan. In fact, it is also one of the most used applications among consumers in Taiwan, South Korea and Thailand.
In Thailand, it reigned as the second most favorite social media platform among internet users, next to Facebook, according to the latest report from Data Reportal.
There, the app is not only known for providing a unique communication experience. But also, it has evolved into a ‘super app’. LINE in Thailand supports parcel and food delivery services, Ecommerce, music streaming, bills payment, and much more!
But most importantly, brands leverage LINE to activate their presence in Thailand. Read on as we discuss why businesses looking to expand in Thailand should consider LINE as part of their solutions.
1. Rising Popularity
As mentioned earlier, LINE is one of the most popular social media platforms in Thailand. Based on the 2022 Data Reportal for Thailand, 92.8 percent of the country’s roughly 54.5 million internet users access LINE in a regular basis. That’s around 50 million LINE users!
With its variety of services offered during the COVID-19 lockdowns, more and more Thai relied on LINE to cater their daily needs. And the numbers are not slowing down anytime soon.
2. Support Your Marketing Plans
In case you’re wondering how foreign and international brands run ads on LINE app, that’s because the platform supports digital marketing campaigns. You can publish and manage ads, choose which display channels to broadcast them and your target audience. In order to access these features, you must have an official and verified LINE account.
Check out our guides on how to open a verified and official LINE account for your brand by clicking any of the links below.
- Guide to Setting Up Your LINE Official Account
- Learn the Types of LINE Accounts
- Introduction to LINE Premium ID
Or if you need further help, let our LINE specialists guide you.
Open Your Verified and Official LINE Account
There’s a lot in store for brands planning to expand their presence in Thailand. And opening your official and verified LINE account might be the key to getting you there.
Schedule an appointment with Digital 38 today to find out more.
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