Learn how to set up your brand’s official LINE account, and unlock tons of opportunities in Thailand.
History of LINE
LINE was first rolled out in Japan, during the wake of the 2011 Earthquake. Developed by South Korea’s Naver Corporation, LINE’s popularity eventually grew.
What started out as a unique messaging and instant calls tool, LINE has expanded to offer a variety of services. Presently, LINE has its own payment system, online marketplace, food delivery platform, and even marketing tools for your brand!
Why You Should Use LINE in Thailand?
As it grew, LINE’s popularity is not only confined in Japan. It’s also evident in other markets in the Asia-Pacific region, particularly Thailand.
With over 54 million internet users, Thailand is a market brands looking to expand their presence should not miss. But entering a foreign and an all-new market itself can be daunting.
And this is why it’s important for businesses and marketers alike to know the right channels to effectively engage with consumers. In the case of Thailand, savvy brands know potential buyers frequent LINE.
According to the latest findings from Data Reportal, around 92% of Thailand’s internet users, age 18 to 64 years old, use LINE every month. In turn, the app was ranked as the second most used social media app in the country.
Setting Up Your Official LINE Account
Hundreds of brands, both local and international, have chosen LINE as part of their digital marketing solutions and overall growth strategies when tapping markets in Thailand.
1. Signing Up
And the first step towards that direction is to set up your official LINE account.
First, you need to have a registered mobile number in Thailand. LINE will be asking you this as part of their signing up process, regardless if you’re going to use the app for personal or business purposes.
Once you have successfully signed up, you’re automatically granted LINE’s most common type of account – the free account. However, free accounts are not suitable for businesses due to their limitations.
This is why most brands proceed with upgrading the free account into a LINE Verified Account.
2. Getting Verified
When registering for a Verified Account, you need to submit your company’s documents as part of LINE’s vetting process.
Verified Accounts on LINE can run Gain Friends strategies, and enjoy higher visibility on in-app search results. But if you are looking to take your marketing game to another level, then Premium Account might be ideal for you.
3. Building Your Brand on LINE
Premium Account allows you not only to customize your LINE ID but also to build a large following.
If you want to know how brands leveraged LINE for their goals, check out our case studies below.
Open Your Official LINE Account Now
Setting up your official LINE account can be time-consuming. And if you need professional help in getting started with LINE in Thailand, then we’re here for you.
Schedule an appointment with our LINE specialists today.
#Digital38 #line #linemarketing #thailand #lineapp #asiamarketingsimplified