Internationally renowned Austrian crystal cutter and jeweler Swarovski is now in Thailand, and the brand has decided opening its official LINE account to spread the word about their presence among Thai consumers.
With an official LINE account, Swarovski established a channel to connect directly with Thai audiences. The European jeweler also leveraged the platform’s marketing and Ecommerce functions, ultimately contributing to its growth in Thailand.
Swarovski activated LINE’s Broadcast message function. And in turn, they were able to send updates on its latest collections and promotions to all of its followers. Buyers on LINE, meanwhile, no longer have to exit the app when ordering from Swarovski as the app’s MyPay and MyShop facilitate the entire purchasing journey.
And to put up their expansion in Thailand a notch higher, Swarovski linked their official LINE account to its official Facebook page, enabling them to convert engagements to conversions within a snap!
Why LINE is Important for Thai Markets?
Brands should not underestimate LINE app’s ability to reach to Thailand audiences effectively and efficiently. It is one of the country’s most downloaded mobile apps, and top visited social networking site.
Aside from being a social media platform that provides instant text and call services, businesses should pay attention to LINE’s most attractive feature – rolling digital marketing and Ecommerce into one, multifunctional tool.
Other benefits you can get from launching your official LINE account includes the following:
- Send push notifications to all of your Official Account followers
- Distribute coupons and rewards
- Run market surveys
- Use Official Account’s data and insights on LINE Ads Platform (LAP) to bid for advertising space on LINE Chat, Timeline and LINE TODAY
- Set up an e-commerce store on LINE MyShop
- Find the right channel to reach audiences via LINE Smart Channel’s Chat list tab and Story-Linked ad on LINE TV
If you want find out more on how brands leverage LINE for their growth, read our previous case studies below.
- Sanitarium Thailand collaborates with LINE
- UPL Builds Stronger Connection with Thai Audiences by Launching Official LINE Account
- JinAir Shows What It’s Like Traveling Smooth & Hassle-Free on LINE
Get Your Official LINE Account with Digital 38
Running an online business is not an easy task. And this is why you need expert help and guidance from agencies like Digital 38.
Our vast experience in digital marketing and Ecommerce has supported over 100 brands, regionally and globally, expand and establish a strong presence in the ASEAN Economic Community (AEC).
Schedule an appointment with our LINE specialists today if you’re interested to know more.
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