2022: Watch Out for this Ecommerce Trends in Southeast Asia

Ecommerce: Trends to Watch Out for in 2022


The new year is just around the corner and in this article, we will introduce to you some of the biggest Ecommerce trends in Southeast Asia you should look out for. 

Looking Back: 2021  

In any kind of business, it is always important to look back at milestones and even oversights you made in the previous months or years. Because this would not only guide in the right direction to sustain the gains you made. But also, this would greatly help your brand improve and grow significantly in the future. 

Google aptly described the year 2021 as the ‘Roaring 20s’ of Ecommerce and the entire internet economy. The lockdowns in 2020 led more and more people to turn to the internet in going about their daily lives, including shopping.  

In Southeast Asia, the region welcomed 20 million new internet users during the first half of 2021.  

On top of the growing number of internet consumers, Google, in its latest e-Conomy SEA report, saw that existing internet users are using digital services four times since they did during the height of the pandemic in 2020.  

And these online consumers will likely continue to use digital services in the coming years, with 8 out of 10 expressing satisfaction in utilising them. 

Ecommerce Trends in Southeast Asia for 2022 

A new year always comes with new opportunities. And also, new challenges. This is why experts have come up with a list of Ecommerce trends to help brands in Southeast Asia navigate the year 2022. 

1. Videomarketing will be a megatrend

In 2021, live selling became popular once again globally. While it has yet to make earth-shaking waves in Southeast Asia, the steady rise of global and regional brands using live selling to expand their reach means one thing – video marketing is set to become a megatrend. 

Live selling is just one component of video marketing. And businesses should explore other formats of video marketing, such as TikTok ads. Doing so would enable them to reach out to more audiences, and establish deeper connections with them.  

You can also learn more about video marketing’s potential for your brand by clicking our case studies below. 

2. Omnichannel is here to stay 

Acing Ecommerce nowadays is not only about knowing how to reach out to your target markets. But it also about providing your consumers a seamless online shopping experience. And this 2022, with more and more people expected to adapt digital services, you might want to stick with, or even improve, your omnichannel strategy. 

3. FinTech is on the rise 

With more people relying on digital services and the internet, it is only inevitable digital banking would grow exponentially. Here in Southeast Asia, there’s a steady rise of consumers preferring to use e-wallets, one of the most notable fintech innovations, in online shopping.  

According to a Google Asia-Pacific (APAC) report, brands adapting to fintech apps and products are more likely to stand out from the rest of their competitors. As it not only allows them to complement their existing marketing initiatives but also, it can be maximised as a full-service platform.  

Plan Your Ecommerce Journey with Digital 38 

Now is the right time for your brand to venture into Ecommerce. But if you need a helping hand in planning your Ecommerce journey, that’s where we come in.  

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Contact our specialists today to know more how we can support your Ecommerce goals.

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