Digital Marketing GuidesE-commerce

Shopify SEO: A Guide to Increasing Organic Traffic to Your Online Store

Shopify SEO Guide - Digital 38Photo source:

Your Shopify SEO strategy is vital for helping prospective buyers find your site. Investing in an effective search engine optimisation plan will help you generate more traffic from search engines like GoogleYahooand more. Therefore, SEO should be a forerunner in every business owner’s mind when thinking about setting up a Shopify site. 

There is already a built-in Shopify SEO to help search engines find your content easily, which makes it easier for you because you don’t have to worry about your site structure. However, there are still things you must look into to further optimise your Shopify site structure for search engines. 

Shopify SEO Guide 

Create a logical site structure 

Making sure that your Shopify page is organised right is important to your store’s success. When a customer visits your online shop, they want to be able to find what they want easily. Check that your site structure is simple so that it would be easier for search engines to access your site and rank your products. Also, be sure that every page of your site is only 3 clicks away from your home page as much as possible. 

Use descriptive file names for your images 

Using descriptive names for your images will improve your search engine rankings and website traffic since user-friendly image filenames are more likely to be recommended by Google. 

example of image with descriptive text photo of pancake
Photo Credits: Backlinko

Use descriptive link text for internal links 

Replace generic phrases like “click here” or “learn more” with specific descriptions so users have a clear idea of the page that will load when following the link. Descriptive link texts also help search engines understand your content. 

Increase links from other websites to your store  

The more backlinks a page has the more organic traffic it gets from Google.  

Now that you know the basics of Shopify SEO, you can improve your site to rank higher in search rankings. If you need additional help with improving your site, contact us to get started. 

About D38 Ecommerce Agency 

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC). 

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.


#Ecommerce #Amazon #Singapore #AmazonSeller #D38 

D38 is a member of Digital 38 Group.