Perhaps you already employ a sustainable business model for your e-commerce, follow sustainable practices, and have established yourself as one of the sustainable businesses around.
Or maybe you are just wading into the waters of sustainability, and are not quite sure how to get started.
There are a lot of compelling reasons why e-commerce players must make the ‘green move’. Aside from making a significant impact on Mother Earth, going green can also aid your business’ expansion and overall growth plans.
In turn, not only you’re saving the planet but also your brand from potentially being ignored by a growing number of eco-conscious consumers on the internet.
So, without further ado, let us share with you what incentives going green can provide to your e-commerce business.
Positive Image to Boost Customer Loyalty
Possessing eco-friendly qualities have long been a trend among businesses in the retail industry as it can certainly help build stronger customer retention. The same goes with e-commerce.
Environmentally-conscious shoppers are more likely to stick to online brands that share the same values with them. In other words, they prefer those that they observe are making conscious and proactive efforts in conserving natural resources.
Customer loyalty is an essential aspect for your e-commerce business as repeat buyers can dramatically increase your revenues.
Learn more how D38 can help you strategise loyalty and rewards programs for your online store here.
Sustainability also means cutting down some steps and processes in your business operations in order to reduce waste that could harm the environment. And viewing this from a managerial perspective could be translated as slashing expenses.
Eliminating extra packaging, using affordable, biodegradable materials, or reusing resources that are still in good condition can potentially save your online store’s financial flow and standing.
Improve Conversions & Sales
Managing a green business in e-commerce is definitely not an easy job. But you’ll find out soon enough that doing so could generate long-term benefits, including increase in conversions and sales.
Today’s empowered buyers are known for leveraging their spending power to influence businesses and big corporations in making a good environmental impact on their community. They would go the extra mile and spend more for brands that are sincere about taking care of the environment.
Learn How to Go Green with D38.
Buyers are becoming increasingly aware on businesses doing sustainable practices, whether they are inside brick-and-mortar stores or scrolling the latest product catalogue of an online store.
And eco-empowered brands in e-commerce certainly have an advantage compared to the rest.
You can start capitalising your green business on e-commerce with the help of experienced agencies such as D38.
We have experience in supporting various green-certified brands across Southeast Asia build their online presence, and ultimately maximise their sustainable practices for their e-commerce goals.
Start your journey to sustainable e-commerce now by contacting us.
About Digital 38
Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).
Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.
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