Setting up your Ecommerce business always starts with your online store, and here’s a quick guide on how to create your Shopify store.  

What is Shopify?  

If you’re planning to venture into Ecommerce, then you should consider Shopify as one of your solutions. It’s not just any Ecommerce site builder. With Shopify hundreds of Shopify commerce tools at your disposal, you can seamlessly integrate the digital aspect of your store to your physical operations. 

To put it simply, Shopify helps you run and manage your online business. If you want to explore more about the world of Shopify, read our articles below. 

• How to Integrate DHL eCommerce to Your Shopify Store?
• Why Your Shopify Store Needs Google Pay?
• Pros And Cons Of Using Shopify

Opening Your Shopify Store 

However, in some cases, setting up a virtual store on Shopify can be a burdensome task. Especially for new players in the Ecommerce industry, charting your own path could be challenging. This is why we’ve come up with a digestible guide to help you create your Shopify store. 

1. Map Out Your Target Audience

In every business, owners and managers must be able to identify their target audience or markets before launching their brand or products. After all, customers keep your business afloat and help it grow in the long-run. Mapping out your target markets is important as it will allow you to acquire new customers more easily and faster. You can do this by determining your demographics, preferences, interests, and even location.  

2. Select Products You Want to Sell Online

Most business owners fail at the start of opening their online store. One of the reasons behind this is their tendency to sell everything. And even without a predefined customer profile, which is a big risk. After selecting your target audience, it would be quite easier for you to carefully and strategically choose which products you should be selling in your Shopify store.

3. Incorporate Your Brand to Your Site

Branding is important in any type of business. Even when it comes to Ecommerce, it is an essential part of your virtual shop. Not only will brand give your business an identity but it will also help you attract the right customers. When setting up your Shopify store, make sure your page designs, user interface, product pages, and even your domain name are attuned with your business’ image and value. Also, don’t forget to place your logo, your business name, tagline.  

4. Choose a Payment Gateway

Before you can open your Shopify store to millions of potential buyers on the internet, you need to choose payment methods for your customers. Simply go to your Shopify’s Settings tab, and click Payments. Luckily, Shopify has tons of payment method options you can choose from, including their native Shopify Payments and other third-party providers.  

5. Don’t Forget to Promote Your Store!

At this point, you are good to go in opening your online store. But to keep up with the rest of the competition, don’t forget to market your business – the brand and products – from time to time. 

Do Ecommerce with Shopify Experts from Digital 38 

Having a Shopify store is just the beginning of your Ecommerce journey. If you’re looking for a team to provide you with end-to-end Ecommerce solutions, from setting up your Shopify store to managing your digital marketing strategies, then you’ve come to the right place. 

Contact us today to learn more.