Competition in the Ecommerce industry has never been tougher and tighter as more consumers turn to the internet, and this is why having the right customer retention strategies could help your online business in the long run.
What is Customer Retention?
In its operational sense, customer retention refers to the set of strategies meant to increase the number of repeat customers. With customer retention, businesses can expect loyalty from their customers, and even evolve into becoming brand ambassadors!
Whether you’re a newbie or a pro in the Ecommerce arena, you need to have the right customer retention strategies to help your business grow. Business owners must always remember that it’s cheaper to extract more value from loyal customers than acquiring new ones.
Want to learn more about customer retention for your Ecommerce? Check out our articles below.
- Augustinus Bader SG Launched Customer Loyalty Program For Ecommerce Business
- How Shure Singapore Leverage Customer Retention Strategies Online?
- Best 3 Loyalty Programs and Rewards Apps for Your Shopify Store
So, how do you implement customer retention for your online business? Below are some suggestions.
1. Enhance Customer Service
Customer support platforms provide you with the necessary channel and tools to effectively communicate with customers, both old and new. However, it’s not enough to simply have a dedicated space where your customers can submit their feedback.
Especially in today’s age where consumers are more empowered, you need to give them the assurance that their concerns are valid and being heard. You can do this by improving your existing customer service system. Some examples would be employing real-time chat or an easy-to-navigate FAQ pages.
2. Do Customer Loyalty Programs
Customer loyalty programs remain one of the most effective ways of encouraging your existing customers to continue purchasing products from your brand. Loyalty programs bank on positive reinforcements such as a reward system to entice your customer base to increase their purchase frequency.
3. Deploy Automated Email Campaigns
Building and maintaining relationships with your customers lies at the core of customer retention tactics. And this is why experts highly suggest Ecommerce owners to deploy email campaigns.
According to Shopify, email campaigns give you the opportunity to ‘continue building relationships with your customers before and after their initial purchase.’ On top of this, email marketing does not have to be expensive in order to generate the results you want.
Start Your Ecommerce with Digital 38
Reaching out to new customers is as important as building trust among your existing markets. Having a solid customer base is one of the most undervalued assets for Ecommerce businesses.
If you need help in charting your Ecommerce journey, then you’ve come to the right place. Here in Digital 38, our Ecommerce specialists can provide you with end-to-end solutions, including customer retention programs.
Contact us today to know more.
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