You can now customize your search ads campaign for users who have previously visited your e-commerce store, and convert your bids and ads to these visitors when they’re searching on Google and other search-related sites.
Picture this in your mind—a visitor checks on your website, browses around for a bit, adds a few items to her cart, and then leaves for whatever reason.
A few hours later, she encounters your e-commerce store banner displayed across the top of her favorite news site.
Many users would say you’re “following” her, what you’re actually doing is remarketing.
Remarketing lists for search ads (RLSAs)
The remarketing lists for search ads (RLSAs) will greatly help your Shopping campaigns.
Add a remarketing tag to your website or use Google Analytics to produce a remarketing list. Update the tracking code if you will be using Google Analytics.
Create lists in your shared library and advertise them to various lists in diverse ways:
- All visitors – list of everyone who previously visited your website
- Abandoned cart – list of visitors who added item/s to their cart without buying
- Product viewers – list of shoppers who viewed a product page
- Previous buyer – list of those who have purchased before
Customer Match lists
Customer match lists will allow you to upload the customer’s email list in Google and “match” it to its users. From there, you will be able to target the users in various ways using different channels, like from Search to display to YouTube and Shopping.
The lists will help you find customers who’ve purchased from your store and might still be searching on Google looking for other products but not aware of what other products you sell. Additionally, they may not remember your shop name or your URL. Customer Match enables you to be more active when someone from your list is searching for products on Google.
Google produces an audience that has behavior similarities to other remarketing lists. It will be possible to create an audience that is parallel to your customers or similar to any other remarketing lists.
Consider using YouTube lists if you have videos on your YouTube account. You’ll be able to target your subscribers as well as those who have recently viewed your videos.
Remarketing lists for search ads gives performance advertisers another powerful tool for maximizing the return on search campaigns.
Need help with setting up your brands’ Remarketing lists for search ads (RLSAs)? Use remarketing to reach past website visitors and app users. Contact us and our marketing specialists will guide you through.
About D38 Ecommerce Agency
D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).
Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.
We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.
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D38 is a member of Digital 38 Group.