News Highlights

E-commerceNews Highlights

Augustinus Bader Singapore Launches Email Marketing Campaign

D38 | Augustinus Bader Launches 1st Email Campaign via GetResponse FT IMGPhoto Credits: Augustinus Bader

Augustinus Bader Singapore launches its email marketing campaign in anticipation of the Black Friday & Cyber Monday sales. Members get to receive double loyalty points on any purchase from 27-30 November.

Augustinus Bader Singapore Offers Double Loyalty Points Thru Email Marketing

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Augustinus Bader Singapore (@augustinusbadersg)

From 27 to 30 November, the skincare brand offered 2x The Club points on all orders placed at augustinusbader.com.sg.

To make sure that points are recorded, shoppers must be logged into their online account before placing an order. Creating an account is highly requested to receive the points. Points will be credited to the member’s account upon order fulfillment.

Promote brand loyalty with an email marketing that works. Contact us today to get started on email marketing for e-commerce.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #AugustinusBaderSG #LoyaltyProgram #RewardsProgram #EmailMarketing #EDM #D38

D38 is a member of Digital 38 Group.

E-commerceNews Highlights

Augustinus Bader SG Holds First Christmas Giveaway on Instagram

D38 | Augustinus Bader SG Christmas Giveaway FT IMG 2

Augustinus Bader SG is having their first Christmas giveaway. Get a chance to win Augustinus Bader’s The Trifecta which includes The Cream 50ml, The Rich Cream 50ml, and The Body Cream 200ml.

Augustinus Bader SG’s Christmas Wall Contest to Drive Ecommerce Sales

On November 27, Augustinus Bader SG posted on Facebook and Instagram their Christmas giveaway contest. Three winners will get a chance to take home The Trifecta which consists of The Cream 50ml, The Rich Cream 50ml, and The Body Cream 200ml.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Augustinus Bader Singapore (@augustinusbadersg)

Here’s how you can participate in the giveaway.

  1. Follow Augustinus Bader Singapore on Instagram
  2. Like their Christmas Giveaway post
  3. Leave a comment on “why you love Augustinus Bader”
  4. Tag a friend to increase your chances

The giveaway is only available in Singapore. Three lucky winners will be announced and notified through a Direct Message on Instagram on Christmas Eve.

Click here for more information.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#AugustinusBaderSG #TheCreamThatWorks #GiveawaySG #EcommerceSales#D38

D38 is a member of Digital 38 Group.

News HighlightsSingapore Grants

Market Readiness Assistance Grant Application Process

D38 | Market Readiness Assistance Grant Application Process FT IMG

Market Readiness Assistance Grant makes it possible for Singapore-based SMEs to venture overseas. Here are the steps on how to apply for the MRA grant.

How to Apply

Pre-Application

Take note that retrospective applications will not be recognized. An application will be considered retrospective only if any of the following events happened before the application date: Signed an engagement letter with the third-party consultant, made the first payment to the third-party consultant, and began the project with the third-party consultant.

Companies are required to submit applications no earlier than six months of the project’s start date.

Application

Step 1. Obtain quotation

Prepare the following documents from the third-party consultant: Quotation for the local vendors and it must be a pre-approved vendor, credentials of the project team, and track records of past completed projects.

Step 2. Activate CorpPass

Market Readiness Assistance Grant Application Process CorPass 2

Ensure that you activated your CorpPass account and have ‘Officer’ access in order to create a draft grant application. Visit the CorpPass website to register and take note that users with ‘Officer’ access can only draft applications while CEOs, Proxy Users will be able to submit the application.

Step 3. Log in to Business Grants Portal

Proceed to the Business Grants Portal (BGP), login using your CorpPass account, and type the correct UEN number.

Step 4. Update Company Profile

Make sure to fill-up all the required fields needed for the company profile.

Step 5. Get New Grant

Once logged in, click the ‘Get new grant’. Select Sector > Select Grant > Select Market Readiness Assistance.

Step 6. Click Proceed

Market Readiness Assistance Grant Application Process Proceed BGP

Click ‘Proceed’ to continue the application procedure.

Step 7. Submit application

If the draft is complete, request the user with CEO or Proxy access to submit the application. Once submitted an acknowledgment email will also be directed to the listed email address.

How to check application status

Businesses can check their application status through the Business Grant Portal (BGP). On the other hand, the registered email will receive a notification via email.

If the application was approved, businesses will be asked to accept the Letter of Offer (LOF) through the BGP. Users with CEO or Proxy access can only accept the LOF.

Here are the supported activities by the Market Readiness Assistance grant.

Want to learn more about the Market Readiness Assistance (MRA) Grant Eligible Activities? Click here

Digital 38 is an MRA 360 Support Strategic Partner offering consultancy, third-party quotations, and delivery of MRA supportable activities. We support SMEs in the professional services, eCommerce, manufacturing, and retail sectors aiming to penetrate Malaysia, Thailand, and Vietnam. We have a dual support team consisting of Singapore-based consultants and a local market support team. Contact us today to enquire about our MRA services.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #MRAGrant #MarketReadinessAssistanceGrant#EnterpriseSingapore #SingaporeGrant #D38

D38 is a member of Digital 38 Group.

News HighlightsSingapore Grants

MRA Grant Supportable Activities for SMEs

D38 | MRA Grant’s Eligible Activities for SMEs Featured image

Applying for the Market Readiness Assistance (MRA) Grant for your business? Here are the activities supported by the grant.

1. Overseas Marketing Promotion

Overseas marketing and PR activities

The supportable activities for Overseas marketing and PR are third-party purchases for Marketing and PR activities that include roadshows, pop-up stores and launching of promotions. It also consists of the pitch fees for out of the country business and trade conferences.

The deliverables consist of an event article together with related materials like publicity materials and photos. Bills, receipts, or bank statements for payments sent to the third-party seller such as proof of payment are also required to be submitted.

Participation in Overseas Physical and Virtual Trade Fair

Overseas Physical Trade Fairs

This comprises of the third-party expenses charged by Event Organisers in relation to the space rental, stall design, and construction. Proofs of completion needed are the following: Event report together with related materials – for example, photos and exhibitors’ listing with the company’s name – and invoices for payment made to the third-party vendors.

Virtual Trade Fairs

Fees charged by the event organisers such as the Virtual Exhibition Hall & Booth access, collateral creation, business meetings, pitches, product launches, webinars, and post-event analytics.

Deliverables may include screenshots of exhibitor listing, publicity materials, virtual booths, virtual business meetings/matching sessions, post-event analytics report and product samples.

Proof of completion must include an event write-up with related materials stating the company’s name and receipts/bank statements for payment made to a third-party vendor.

2. Overseas Business Development

Business Matching

Supportable activities include third-party expenses in identifying the possible partners and clienteles (B2B) together with the licensees/franchisees, agents and distributors, and joint project associates.

An in-depth profile report of potential clients/partners for the company in the chosen market and business matching results is required to be submitted as deliverable.

3. Overseas Market Set-Up

Market Entry

This includes advisory, legal and documentation costs in connection to Intellectual Property (IP) Search and application, implementation of recommended tax structures, name search, filing and registration for sales/representative offices or equity entity, drafting of franchising, licensing, agency, distributorship and joint project contracts (limited to only the first set of such agreement) and importing and exporting licenses.

Proof of completion includes the relevant file documents to be submitted to the authorities, copies of certificates, permits, licenses obtained, duplicates of franchise/JV agreements and a statement on assessment of financial and recommendation.

In-depth FTA Consultancy

This activity comprises of consultancy, advisory and legal expenditures on detailed assessment to find opportunities obtainable in FTAs, analysis of company’s supply chain, application steps for customs rulings with issuing authority, and consultancy for FTA compliance. This includes internal guidelines.

Deliverables required are assessment/analysis report, customised manual, rules, standard operating procedure (SOP), etc.

Here is the list of FTA Consultants for FTA-related consultations.

D38 | MRA Grant’s Eligible Activities for SMEs List

Want to learn more about the Market Readiness Assistance (MRA) Grant Eligible Activities? Click here

Digital 38 is an MRA 360 Support Strategic Partner offering consultancy, third-party quotations, and delivery of MRA supportable activities. We support SMEs in the professional services, eCommerce, manufacturing, and retail sectors aiming to penetrate Malaysia, Thailand, and Vietnam. We have a dual support team consisting of Singapore-based consultants and a local market support team. Contact us today to enquire about our MRA services.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EnterpriseSingapore #MarketReadinessAssistance #MRAActivities #SME #Singapore #D38

D38 is a member of Digital 38 Group.

Case StudiesNews Highlights

MY Merries Partners With WhatsApp For A Giveaway

D38 | MY Merries Partners With WhatsApp For A Giveaway FT IMG 1Image Source: MY Merries/Facebook

This 2020, MY Merries teams up with WhatsApp to launch a giveaway in Malaysia.

What is Merries?

Merries is a Super Premium Baby Diaper brand from Japan. With its superb absorbency, exceptional breathability & ultra-softness, Merries provides the dryness and comfort that your baby’s delicate skin needs.

MY Merries x WhatsApp Giveaway

Targeting the Chinese nationals as well as the young millennial mothers and fathers in Malaysia, the diaper brand from Japan launched a media campaign with WhatsApp by organising a giveaway.

This campaign also encourages consumers to buy in any Aeon stores.

Image Source: MY Merries/ Facebook

The mechanics of the giveaway are:

  1. Customers should purchase at least 2 packs of Merries diapers in a single receipt at any Aeon stores starting 1st September to 30th September 2020.
  2. Cstomers should create a slogan or message with the words: Smile & Smile with Merries.
  3. They must send a screenshot of the receipt, creative slogan, full name, IC number, and address to 019-3084081.

Winners will get a chance to win a 3-month supply of Merries products.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #Merries #Malaysia #WhatsApp #D38

D38 is a member of Digital 38 Group.

Digital Marketing GuidesE-commerceNews HighlightsSingapore Grants

Market Readiness Assistance (MRA) for Singapore SMEs

D38 | Market Readiness Assistance (MRA) For Singaporean SMEs FT IMG 1105a2020Singapore Cityscape

Small and medium enterprises (SMEs) entering the overseas market can be taxing and risky. With Market Readiness Assistance (MRA), Singapore-based SMEs will be able to acquire assistance when venturing business overseas.

Grant Support & Limitations

Singapore-based SMEs will be able to receive up to 70% of eligible costs, capped at SGD100,000 per company starting 1 April 2020 until 31 March 2023. The support covers overseas market promotion (capped at SGD20,000), overseas business development (capped at SGD50,000), and overseas market set-up (capped at SGD30,000). The application is only limited to one activity per single overseas market.

Eligibility

Check this out if your business is eligible for MRA:

  • Business is registered/based in Singapore
  • For new market entry, target foreign market wherein the applicant did not yet surpass overseas sales of SGD100,000 in the last 3 previous years
  • Have at least local shareholdings of 30%
  • Group Annual Sales Turnover does not exceed SGD100 million or employees must not be more than 200

Supportable activities

MRA supports 3 activites. The first one is the Overseas Marketing Promotion which handles the Overseas marketing and PR activities as well as the participation in overseas trade fairs NOT supported under LEAD International Fairs & Missions (LEAD).

There is also the Overseas Business Development which takes care of the Business matching and the Overseas Market Setup which for Market Entry and In-depth FTA Consultancy.

Market Readiness Assistance (MRA) Application Process

For the pre-application process, retrospective applications will not be accepted. The applications will be considered retrospective if the following happens:

  1. Signed with a third-party consultant
  2. Submitted the first payment thru a third-party consultant
  3. Started the project with the third-party consultant

Companies are required to submit their applications not earlier than six months from the project’s starting date. Applications can be completed through the Business Grants Portal

Want to learn more about Market Readiness Assistance (MRA) Grant? Click here

Digital 38 is an MRA 360 Support Strategic Partner offering consultancy, third-party quotations, and delivery of MRA supportable activities. We support SMEs in the professional services, eCommerce, manufacturing, and retail sectors aiming to penetrate Malaysia, Thailand, and Vietnam. We have a dual support team consisting of Singapore-based consultants and a local market support team. Contact us today to enquire about our MRA services.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#SGGrants #EnterpriseSingapore #MarketReadinessAssistance #MRA #SME #Singapore #D38

D38 is a member of Digital 38 Group.

E-commerceNews HighlightsSingapore Grants

SG Government Grants for Ecommerce Shopify Store

Digital 38 |  SG government grants

Having a good functioning eCommerce website is essential to drawing in more customers. And to do that, you must have sufficient knowledge and budget to plan and execute a seamless shopping experience for your customers. Luckily, government grants for e-commerce are available in Singapore.

Here’s a list of SG grants that SMEs can enjoy for starting an eCommerce store.

Productivity Solutions Grant (PSG)

Grab the chance to get an 80% discount to start, run, and expand your business by applying through the Productivity Solutions Grant (PSG) before 31st March 2021.

Shopify is now on the list of the digital solutions pre-approved by IMDA for funding support under the PSG, as part of the SMEs Go Digital programme. Singaporean businesses are qualified for up to 80% discount on Annual Basic, Shopify, Advanced Plans (80% off ), and up to USD6,400 (~SGD8,733.76) abatement on the total cost of the Annual Plus Plan until 31 March 2021. The PSG support will return to 70% starting 1 April 2021.

How to apply?

  1. Get a quote from Shopify
  2. Apply for Productivity Solutions Grant
  3. Purchase the annual Shopify plan
  4. Submit the final claim

The Productivity Solutions Grant (PSG) assist Singaporean SMEs in adopting pre-scoped IT solutions and equipment that improves productivity.

SkillsFuture Enterprise Credit

Businesses can also opt to choose the SkillsFuture Enterprise Credit (SFEC) that covers up to 90% of out-of-pocket expenses for eCommerce.

The SkillsFuture Enterprise Credit (SFEC) supports employers to implement enterprise and workforce transformation actions with one time USD10,000 discount credit to cover up to 90% of out-of-pocket expenses for workforce transformation programmes and eligible enterprise development.

SFEC can also provide Job Redesign projects for companies. Eligible employers who match the EDG criteria can also acquire more subsidies under the SkillsFuture Enterprise Credits (SFEC) scheme:

  • Have bestowed minimum of USD750 Skills Development Levy over the period required
  • Have at least three Singapore Citizen employees or Permanent Residents (PRs) every month over the same period
  • Have not applied for SFEC previously

Enterprise Development Grant (EDG)

The Enterprise Development Grant (EDG) helps Singaporean companies to flourish and be successful. This grant supports projects that help businesses improve, upgrade, or even expand overseas.

Business owners must submit their EDG project proposal to see if they are qualified for the grant. The grant funds qualifying project will be able to cover third party consultancy fees, software and equipment, and internal manpower cost. During the Supplementary Budget 2020, it is announced that the maximum support level will be raised to 80% from 1 April 2020 to 30 September 2021.

For enterprises that are severely affected by COVID-19, the support may be raised to 90% on a case-by-case basis until 31 December 2020.

Eligibility 

  • A business entity registered and operating in Singapore
  • Acquired a minimum of 30% local shareholding
  • Financially capable to start and complete the project

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #SG #Shopify #GovernmentGrants #D38

D38 is a member of Digital 38 Group.

Corporate News & EventsE-commerceNews HighlightsSingapore Grants

Productivity Solutions Grant (PSG) Your Ecommerce Solutions

Productivity Solutions Grant (PSG) Your Ecommerce Solutions - D38 Ecommerce AgencyPhoto credit: Shopify Website

The Productivity Solutions Grant (PSG) is a new initiative, offered by Info-communications Media Development Authority (IMDA) to boost the productivity of SMEs in Singapore. PSG also aims to better support businesses in the next phase of transformation by adopting eCommerce solutions.

The funding support level will be raised up to 80% and the submission deadline of PSG application is  on 31st December 2020. 

Digital 38 Ecommerce Agency in Asia-

Level up your business with Shopify

The IMDA has pre-approved Shopify as a digital solutions platform. It is listed as funding support of eligible costs under the Productivity Solutions Grant (PSG), as a part of SMEs Go Digital Program. This program is designed to help SMEs in Singapore make the most of digital technologies to improve operations and generate new revenue.

Businesses that are eligible can sign up for Shopify and save up to 80% on their annual plans such as Basic, Shopify, or Advanced plan. You can also save up to $6,400 USD on an annual Shopify Plus plan before 31st December 2020.

SMEs to apply for PSG with the following steps:

STEP 1- Get a quote from Shopify

Go to Shopify’s webpage and provide your business details. Shopify will send a quote for a Basic, Shopify, Advanced, or a Plus plan. The following information will be needed to apply:

  • Shopify subscribers of Basic, Shopify, Advanced or Plus plan
  • Registered and operating in Singapore
  • Using their subscription in Singapore
  • At least 30% locally owned

STEP 2 – Apply for PSG

The Shopify Productivity Solutions Grant Application can be completed using the Business Grants Portal. Businesses must be listed as ‘retail’ to apply. 

STEP 3 – Purchase your annual Shopify plan

The billing for a Shopify PSG is annual compared to Shopify’s usual monthly billing. For more information, you can visit Shopify’s guide here

STEP 4 – Submit your final claim

Use the Business Grants Portal to get reimbursed.

For more information, you can check out Shopify’s  website and FAQ’s here

Start Your Shopify Ecommerce Website - Digital 38 Ecommerce Agency

About D38 Ecommerce Agency

D38 is a Southeast Asia-focused ecommerce agency that provides direct-to-consumer Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our eCommerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify eCommerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#EcommerceAgency #ShopifyPSG #ShopifyGrants #Shopify #D38

D38 is a member of Digital 38 Group.

News Highlights

Singapore Influencer Mr Brown Endorses Share-the-Care Campaign

Singapore Influencer Mr Brown Endorses Share-the-Care Campaign

To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) – a well-liked influencer in Singapore. The famed comedian and “Blogfather” of Singapore shared the “Kim Huat and the Ribbon” video across his social media channels, which gained immediate attention with over 100,000 views and 660 shares overnight.

Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.

The campaign was boosted through influencer marketing, which helped spread the information faster and broader on social media. Mr Brown has a massive fan base of 411.8k followers on Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.

"Kim Huat and the Ribbon" video by Mr Brown as posted on his Facebook page
“Kim Huat and the Ribbon” video by Mr Brown as posted on his Facebook page

Mr Brown’s short video helps extend the FFL’s invitation to everyone
while encouraging them to join the movement. Families are urged to pay it
forward with Share-the-Care baskets containing games and a DIY kit suitable for
kids, families, and senior citizens.

Watch the full Mr Brown YouTube video here:

About the Movement

Families
for Life
started the FFL “Share-the-Care” movement in March 2020 to “encourage
families to bond with one another and other families in showing support for our
community’s unsung heroes.” The council has put together a care basket
containing various games and activities such as DIY materials for the FFL
Share-the-Care red ribbons, traditional games (five stones, paper ball), FFL
Tote Bag, MSF Baby Bonus Parenting Resources (fingerprinting kit, reading and
rhyme cards), Dads for Life “Knowing Me, Knowing You” family card game,
People’s Association’s Playdate kit containing 7 family games and activities,
and National Library Board’s Reading interest profiling toolkit.

Interested families and individuals may fill up this form to sign up. Note that each household is entitled to one basket on a first-come, first-served basis.

For more information, visit this page: https://go.gov.sg/fflsharethecaresg.

Engaging an Influencer Marketing Strategy for Your Campaign

Do you also have a campaign you want to launch on social media? Have an influencer or blogger help you reach a wider audience with a single post. MCN of Digital 38 has thousands of influencers onboard its influencer management system. They hail from across Southeast Asia and Greater China with huge fan bases of as much as 2 million. They specialise in various industries such as travel, beauty, and food among others. With this strategy, an extensive audience reach is guaranteed and your campaign will be viewed by thousands in a short amount of time.

Know more about MCN’s influencer marketing services. Contact us to learn more.