Why TikTok Matters for Beauty Brands?

Digital 38 Marketing TeamOctober 1, 20211174 views

With TikTok rapidly growing to 1.2 billion users in 2021, beauty and skincare brands have turned to the platform to advertise their products. Let’s discuss how you can leverage TikTok for your marketing campaign.

TikTok & the Beauty Industry

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience. And the beauty industry is one of those that has thrived in the platform.

Presently, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 624.3 million views. Imagine what that reach can do for your business.

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience.

In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before.

Consumers of beauty products are doing away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale.

Want to know more about these marketing tools? Check out our previous articles on TikTok.

Launch Your TikTok Campaign with Digital 38

And if you’re ready to launch your TikTok marketing campaign, then you’re in the right place.

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China.

With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, Ecommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.